{"product_id":"ideawise-how-to-transform-your-ideas-into-tomorrows-innovations-9780471129561","title":"Ideawise How to Transform Your Ideas Into","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn easy-to-understand and easy-to-implement method for creating new ideas and new products  This book blows the lid off the so-called \"idea gurus\" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...this book is highly entertaining and readable...excellent read-fun and informative...well worth reading and may stimulate a good deal of thought...\" (\u003ci\u003eThe Marketing Reviewer\u003c\/i\u003e, Winter 2002)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.\u003cbr\u003e \u003cbr\u003e \"But, I'm Not Creative\".\u003cbr\u003e \u003cbr\u003e Don't Buy the Idea Industry's Blather.\u003cbr\u003e \u003cbr\u003e Seek and Ye Shall Find.\u003cbr\u003e \u003cbr\u003e Thomas Edison Was Right.\u003cbr\u003e \u003cbr\u003e What Could You Substitute?\u003cbr\u003e \u003cbr\u003e What Could You Combine?\u003cbr\u003e \u003cbr\u003e What Could You Magnify or Minimize?\u003cbr\u003e \u003cbr\u003e What Else Could It Be?\u003cbr\u003e \u003cbr\u003e What Could You Eliminate?\u003cbr\u003e \u003cbr\u003e What Could You Reverse?\u003cbr\u003e \u003cbr\u003e What Could You Bring Back?\u003cbr\u003e \u003cbr\u003e Generate First, Judge Later.\u003cbr\u003e \u003cbr\u003e One Final Word: Cajones.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402494091607,"sku":"9780471129561","price":28.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471129561.jpg?v=1730480577","url":"https:\/\/bookcurl.com\/products\/ideawise-how-to-transform-your-ideas-into-tomorrows-innovations-9780471129561","provider":"Book Curl","version":"1.0","type":"link"}