{"product_id":"ibm-redux-lou-gerstner-the-business-turnaround-of-the-decade-wiley-series-in-neuroscience-9780471491880","title":"IBM Redux Lou Gerstner  the Business Turnaround","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHere is the first unauthorized and in-depth look at IBM''s recovery and the man\u003cbr\u003e who is leading it, Louis V. Gerstner, Jr.\u003cbr\u003e Since joining IBM in 1993, Lou Gerstner has presided over one of the most\u003cbr\u003e remarkable comebacks in business history, taking IBM from an $8 billion annual\u003cbr\u003e loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become\u003cbr\u003e a superstar of business, recognised three years consecutively by Vanity Fair as\u003cbr\u003e one of the top American movers-and-shakers, although he remains an elusive and\u003cbr\u003e guarded public figure.\u003cbr\u003e Garr''s account is drawn from more than 150 interviews and hundreds of pages of\u003cbr\u003e documents, with unprecedented access to current and former IBM employees, and\u003cbr\u003e has already received enthusiastic reviews (see reviews section - more to\u003cbr\u003e follow).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"IBM Redux is a useful readable book, and it highlights the charcters of several members of King Louis' court.\", , , The Guardian#\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 -\u003cbr\u003e A Brand Guy in the Information Age\u003cbr\u003e \u003cbr\u003e Chapter 2 -\u003cbr\u003e Would Anyone Want This Job?\u003cbr\u003e \u003cbr\u003e Chapter 3 -\u003cbr\u003e A New Man in Armonk\u003cbr\u003e \u003cbr\u003e Chapter 4 -\u003cbr\u003e First Months, First Moves\u003cbr\u003e \u003cbr\u003e Chapter 5 -\u003cbr\u003e A Vertical Version of Reality\u003cbr\u003e \u003cbr\u003e Chapter 6 -\u003cbr\u003e The Making of a CEO\u003cbr\u003e \u003cbr\u003e Chapter 7- Seismic Shakes in Big Blue's Culture\u003cbr\u003e \u003cbr\u003e Chapter 8 -\u003cbr\u003e Two Camels in Front of a Pizza Hut\u003cbr\u003e \u003cbr\u003e Chapter 9 -\u003cbr\u003e That Strange, Elusive PC Company\u003cbr\u003e \u003cbr\u003e Chapter 10 -\u003cbr\u003e At War with the Evil Empire\u003cbr\u003e \u003cbr\u003e Chapter 11 -\u003cbr\u003e Gerstner Grabs for Groupware\u003cbr\u003e \u003cbr\u003e Chapter 12 -\u003cbr\u003e A Shifting Wind in Armonk\u003cbr\u003e \u003cbr\u003e Chapter 13 -\u003cbr\u003e New Images in the House that Lou Built\u003cbr\u003e \u003cbr\u003e Chapter 14 -\u003cbr\u003e Leadership -\u003cbr\u003e At Home and Abroad\u003cbr\u003e \u003cbr\u003e Chapter 15 -\u003cbr\u003e Network Computers and Big Blue's Servers\u003cbr\u003e \u003cbr\u003e Chapter 16 -\u003cbr\u003e A Loss Leader Even Lou Can Live With\u003cbr\u003e \u003cbr\u003e Chapter 17 -\u003cbr\u003e There's No Place to Hide\u003cbr\u003e \u003cbr\u003e Full Disclosure\u003cbr\u003e \u003cbr\u003e Notes\u003cbr\u003e \u003cbr\u003e Bibliography\u003cbr\u003e \u003cbr\u003e Index","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402612973911,"sku":"9780471491880","price":49.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471491880.jpg?v=1730480964","url":"https:\/\/bookcurl.com\/products\/ibm-redux-lou-gerstner-the-business-turnaround-of-the-decade-wiley-series-in-neuroscience-9780471491880","provider":"Book Curl","version":"1.0","type":"link"}