{"product_id":"i-shop-in-moscow-9780875806488","title":"I Shop in Moscow","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWest's discussion of the role that advertising played in the development of consumption-oriented individualism contributes to the very scant knowledge available on change at the level of personal identity in late imperial Russia.\u003c\/p\u003e -- Louise McReynolds, University of North Carolina at Chapel Hill\u003cbr\u003e\u003cp\u003e\"This fascinating and beautifully-written manuscript offers readers a sophisticated account of the paradoxes of Russian consumer culture in the late Imperial period. It complicates older historiography on economic developments during this time-which has focused overwhelmingly on agrarian policies and state-sponsored industrialization. It contributes to a growing literature on modern consumerism in Imperial Russia. And it provides a nuanced reading of the intersection of gender, class, and national identity with the burgeoning commercial sphere. The text's gender analysis moves beyond a focus on ideas about femininity and female gender norms to incorporate constructs of masculinity and male gender norms. This is a significant and welcome intervention.\"—Amy Randall, Santa Clara University\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis richly researched and beautifully illustrated monograph deserves a readership beyond its appeal to historians of consumer culture. The analysis of advertising in the late imperial Russian context is sustained and convincing. It draws upon a long- and well-established scholarly tradition, most notably from Walter Benjamin.\u003c\/p\u003e -- Ian D. Thatcher * European History Quarterly *","brand":"Cornell University Press","offers":[{"title":"Default Title","offer_id":49406424908119,"sku":"9780875806488","price":37.05,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/i-shop-in-moscow-9780875806488","provider":"Book Curl","version":"1.0","type":"link"}