{"product_id":"i-is-for-influence-the-new-science-of-persuasion-9781905744657","title":"I is for Influence: The new science of persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e‘How to influence people without getting them drunk or flirting: brilliant’\u003c\/b\u003e Venetia Thompson, bestselling author of \u003ci\u003eGross Misconduct \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e • How exactly can we use our body language to win friends and influence people?\u003cbr\u003e\u003cbr\u003e • When can £1 be more persuasive than £50?\u003cbr\u003e\u003cbr\u003e • Why does giving customers \u003ci\u003emore\u003c\/i\u003e choice make them \u003ci\u003eless\u003c\/i\u003e likely to make a purchase?\u003cbr\u003e\u003cbr\u003e Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eI is for Influence\u003c\/i\u003e not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match.\u003cbr\u003e\u003cbr\u003e By the bestselling author of \u003ci\u003eConfidence\u003c\/i\u003e and \u003ci\u003eThe Extra One Per Cent \u003c\/i\u003e(Macmillan, 2010).\u003cbr\u003e\u003cbr\u003e \u003cb\u003e‘This book provides readers with the latest science on persuasion. A must read’ \u003c\/b\u003eProfessor Cary L. Cooper, CBE, Professor of Psychology\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":51771762049367,"sku":"9781905744657","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781905744657.jpg?v=1758728986","url":"https:\/\/bookcurl.com\/products\/i-is-for-influence-the-new-science-of-persuasion-9781905744657","provider":"Book Curl","version":"1.0","type":"link"}