{"product_id":"humanism-in-marketing-9783031671548","title":"Humanism in Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. My Life as a Humanist.- 2. Humanism and Responsible Leadership in Times of Polycrisis.- 3. Beyond 2024- Sociological and Socio-Economic Developments.- 4. Humanistic Management into Practice: What Should a Humanistic Manager do?.- 5. The Genesis and Framework of Human to Human (H2H) Marketing.- 6. Design Thinking: Mindset, Method and Toolbox.- 7. Service-Dominant Logic: Theoretical Foundations and Directions.- 8. Implications of Humanistic Marketing.- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices.- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management.- 11. Upstream and Downstream Participation in the Bologna City Branding.- 12. Human to Human (H2H) Marketing: The Pharma Perspective.- 13. Medtronic and Human to Human (H2H) Marketing Applied.- 14. Humanistic Management in Action: The Ultradent Case.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195395400023,"sku":"9783031671548","price":169.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/humanism-in-marketing-9783031671548","provider":"Book Curl","version":"1.0","type":"link"}