{"product_id":"humandriven-experience-9781119812982","title":"HumanDriven Experience","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eExplore the human side of the latest digital technologies and trends\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eHuman-Driven Experience: The Battle for Trust in a Digital Age,\u003c\/i\u003e veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.\u003c\/p\u003e \u003cp\u003eThe author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand''s promise to consumers. You''ll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for creating end-to-end digital experiences that hit home with consumers\u003c\/li\u003e \u003cli\u003eTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and est\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Power to the People ix\u003c\/p\u003e \u003cp\u003e1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 1\u003c\/p\u003e \u003cp\u003e2 The Human Touch: Customer, Employee, Client, Shareholder … Just People 7\u003c\/p\u003e \u003cp\u003e3 Putting Empathy and Expertise Back into the Equation 31\u003c\/p\u003e \u003cp\u003e4 The Battle for Trust in the Digital Age— The More We See, the Less We Believe 53\u003c\/p\u003e \u003cp\u003e5 The Importance of Moving from Predicting to Anticipating 77\u003c\/p\u003e \u003cp\u003e6 The Six Pillars of Purpose- Driven Experience 99\u003c\/p\u003e \u003cp\u003e7 Bringing Technology and People Together in a More Human- Centric Way 131\u003c\/p\u003e \u003cp\u003e8 Realizing a New Vision for Building Community and Loyalty 151\u003c\/p\u003e \u003cp\u003e9 The Value of Promoting Authenticity, Reputation, and Real Engagement 173\u003c\/p\u003e \u003cp\u003e10 Power Sharing and the Human Experience— The Next Wave of Growth 191\u003c\/p\u003e \u003cp\u003eNotes 203\u003c\/p\u003e \u003cp\u003eAcknowledgments 207\u003c\/p\u003e \u003cp\u003eAbout the Author 209\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407160287575,"sku":"9781119812982","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119812982.jpg?v=1730498381","url":"https:\/\/bookcurl.com\/products\/humandriven-experience-9781119812982","provider":"Book Curl","version":"1.0","type":"link"}