{"product_id":"howkins-j-creative-economy-9780141977034","title":"Howkins J Creative Economy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCreativity is the fastest growing business in the world.\u003cbr\u003e\u003cbr\u003eCompanies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? \u003cbr\u003e\u003cbr\u003eIn this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:\u003cbr\u003e\u003cbr\u003eInvent yourself. Be unique.\u003cbr\u003eOwn your ideas. Understand copyright, patents and IP laws. \u003cbr\u003eTreat the virtual as real, and vice versa.\u003cbr\u003eLearn endlessly: borrow, reinvent and recycle.\u003cbr\u003eKnow when to break the rules.\u003cbr\u003e\u003cbr\u003eWhether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eJohn Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *\u003cbr\u003eThe first really practical guide for people working in the creative industries * Director Magazine *\u003cbr\u003eA valuable introduction to its brave new world * Sunday Times *\u003cbr\u003eA point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732497477975,"sku":"9780141977034","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141977034.jpg?v=1719997145","url":"https:\/\/bookcurl.com\/products\/howkins-j-creative-economy-9780141977034","provider":"Book Curl","version":"1.0","type":"link"}