{"product_id":"how-to-write-a-marketing-plan-9781398605701","title":"How to Write a Marketing Plan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn Westwood \u003c\/b\u003ehas held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of \u003ci\u003e\u003cb\u003eThe Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook\u003c\/b\u003e \u003c\/i\u003eand \u003ci\u003e\u003cb\u003eMarketing Your Business\u003c\/b\u003e, \u003c\/i\u003eall published by Kogan Page\u003cb\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Situation analysis – The marketing audit;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Objectives;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Strategies and action plans;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: The distribution plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: The advertising and promotions plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Costs and budgets;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Writing the plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Presenting the plan, follow-up and revision;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Mini-plans and quick plans;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Appendix – Marketing plan for the UK market\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49407739003223,"sku":"9781398605701","price":36.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/how-to-write-a-marketing-plan-9781398605701","provider":"Book Curl","version":"1.0","type":"link"}