{"product_id":"how-to-write-a-great-business-plan-9781422121429","title":"How to Write a Great Business Plan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003e\u003cspan\u003eIn\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eHow to Write a Great Business Plan, \u003c\/i\u003eHarvard Business School professor \u003cspan\u003eWilliam A. Sahlman provides a framework that assess the four interdependent factors critical to every \u003c\/span\u003eentrepreneur and\u003c\/b\u003e\u003cb\u003e\u003cspan\u003e new business venture.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eJudging by all the hoopla surrounding business plans, you''d think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.\u003cbr\u003e\u003cbr\u003eWhy? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHow to Write a Great Business Plan\u003c\/i\u003e, William A. Sahlman shows\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51359402426711,"sku":"9781422121429","price":7.93,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/how-to-write-a-great-business-plan-9781422121429","provider":"Book Curl","version":"1.0","type":"link"}