{"product_id":"how-to-start-your-own-business-for-entrepreneurs-9780273772170","title":"How to Start Your Own Business for Entrepreneurs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eRobert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eRobert would love to hear from you if you think he can help you become more successful. You can contact him at \u003ca href=\"mailto:Robert@RobertAshton.co.uk\" target=\"_blank\"\u003eRobert@RobertAshton.co.uk\u003c\/a\u003e visit his website at \u003ca href=\"http:\/\/www.robertashton.co.uk\" target=\"_blank\"\u003ewww.robertashton.co.uk\u003c\/a\u003e or follow him on Twitter @robertashton1.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the author\u003c\/p\u003e \u003cp\u003eIntroduction to the second edition\u003c\/p\u003e \u003cp\u003eIntroduction to the first edition\u003c\/p\u003e \u003cp\u003eHow to use this book\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart One: Before You Start\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e1.       See your future as an entrepreneur – crystal clear                    \u003c\/p\u003e \u003cp\u003e2.       How to find your biggest business opportunity                           \u003c\/p\u003e \u003cp\u003e3.       How to be really sure your business idea will fly                         \u003c\/p\u003e \u003cp\u003e4.       Business type – what’s possible\u003c\/p\u003e \u003cp\u003e5.       Business structure - building in room to grow                             \u003c\/p\u003e \u003cp\u003e6.       Finding the perfect place – business premises                              \u003c\/p\u003e \u003cp\u003e7.       Starting up or taking over an existing enterprise       \u003c\/p\u003e \u003cp\u003e                 \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart Two: Planning To Succeed\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e8.       How to write a convincing plan                                                           \u003c\/p\u003e \u003cp\u003e9.       Where to find the money you need                                             \u003c\/p\u003e \u003cp\u003e10.     Advisers and mentors and why they’re important                      \u003c\/p\u003e \u003cp\u003e11.     Timing is everything – how to decide when to start   \u003c\/p\u003e \u003cp\u003e                 \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart Three: Finding Customers\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e12.     Where to look for the best customers                                       \u003c\/p\u003e \u003cp\u003e13.     How to develop the right brand and image                              \u003c\/p\u003e \u003cp\u003e14.     Marketing in a nutshell                                                        \u0026amp;nbs\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017730949463,"sku":"9780273772170","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273772170.jpg?v=1750774485","url":"https:\/\/bookcurl.com\/products\/how-to-start-your-own-business-for-entrepreneurs-9780273772170","provider":"Book Curl","version":"1.0","type":"link"}