{"product_id":"how-to-speak-so-people-really-listen-9780857087201","title":"How to Speak So People Really Listen","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLearn how to inspire your audience with best-selling author Paul McGee!   13 things you'll discover when reading this book.      1.  The big lesson Steve Jobs learnt when an advertising exec threw something at him. and how it will help how you communicate.     2.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The author's accessible and straightforward style makes this a very easy read, and he offers up numerous useful nuggets.\" (Bookshelf, March 2017).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by \u003ci\u003eAndy Bounds\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eIntroduction: Why this stuff really matters 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: The Seven Great Sins of Speaking 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSin 1: A failure to make your message sticky or memorable 19\u003c\/p\u003e \u003cp\u003eSin 2: Drowning people in detail 27\u003c\/p\u003e \u003cp\u003eSin 3: A failure to consider or understand your audience’s needs 35\u003c\/p\u003e \u003cp\u003eSin 4: Focusing on features rather than selling benefits 41\u003c\/p\u003e \u003cp\u003eSin 5: Winging it 49\u003c\/p\u003e \u003cp\u003eSin 6: Showing slides that suck… the life out of your audience 55\u003c\/p\u003e \u003cp\u003eSin 7: Taking people on a pointless ramble 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Eight Great Ways to Speak so People Really Listen 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 1: Get real 69\u003c\/p\u003e \u003cp\u003eWay 2: Get your attitude into gear 77\u003c\/p\u003e \u003cp\u003eWay 3: Start at the end 89\u003c\/p\u003e \u003cp\u003eWay 4: Sort out your skeletons 95\u003c\/p\u003e \u003cp\u003eWay 5: Grab ’em by the eyeballs 105\u003c\/p\u003e \u003cp\u003eWay 6: Become an artist 121\u003c\/p\u003e \u003cp\u003eWay 7: Learn lessons from JC, Jo, and the Greek guy 141\u003c\/p\u003e \u003cp\u003eWay 8: Shine at question time 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: I’m Glad You Asked That… 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuestion 1: Is it possible to get rid of my nerves before presenting? 169\u003c\/p\u003e \u003cp\u003eQuestion 2: Is it ever appropriate to use humour in my presentation? 179\u003c\/p\u003e \u003cp\u003eQuestion 3: How important is body language when communicating with others? 191\u003c\/p\u003e \u003cp\u003eSo what’s next for you? 201\u003c\/p\u003e \u003cp\u003eSo what did you think? 207\u003c\/p\u003e \u003cp\u003eAbout Paul McGee 209\u003c\/p\u003e \u003cp\u003eOther books by Paul McGee 211\u003c\/p\u003e \u003cp\u003eWant Paul to speak for your organization? 213\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406275748183,"sku":"9780857087201","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857087201.jpg?v=1730495200","url":"https:\/\/bookcurl.com\/products\/how-to-speak-so-people-really-listen-9780857087201","provider":"Book Curl","version":"1.0","type":"link"}