{"product_id":"how-to-promote-publicize-and-advertise-your-growing-business-9780471551935","title":"How to Promote Publicize and Advertise Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBuilds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePartial table of contents:\u003cbr\u003e \u003cbr\u003e Marketing Communications: Creating Your Company's Voice to theWorld.\u003cbr\u003e \u003cbr\u003e Advertising: Making It from Message to Media Without aMigraine.\u003cbr\u003e \u003cbr\u003e Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.\u003cbr\u003e \u003cbr\u003e Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results.\u003cbr\u003e \u003cbr\u003e The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.\u003cbr\u003e \u003cbr\u003e Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.\u003cbr\u003e \u003cbr\u003e The Marketing Communications Glossary.\u003cbr\u003e \u003cbr\u003e Useful References.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402629652823,"sku":"9780471551935","price":14.39,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/how-to-promote-publicize-and-advertise-your-growing-business-9780471551935","provider":"Book Curl","version":"1.0","type":"link"}