{"product_id":"how-to-lead-a-valuesbased-professional-services-firm-9781119621522","title":"How to Lead a ValuesBased Professional Services","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWe live in a values-driven world.\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e  As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive.  \u003cbr\u003e \u003cbr\u003e  Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are  not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver. \u003cbr\u003e \u003cbr\u003e  \u003cb\u003eHow to Lead a Values-Based Professional Services Firm \u003c\/b\u003e shares the vital experience and valuable insights that leaders require to evolve their organizations and navig\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHalf a Century of Combined Experience 2\u003c\/p\u003e \u003cp\u003eWe’re Not in the Business We Think We are 3\u003c\/p\u003e \u003cp\u003eNot Just a Logo 5\u003c\/p\u003e \u003cp\u003eThe Slog 7\u003c\/p\u003e \u003cp\u003eFinding the Three Keys 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Create Your Three Keys 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand Your Brand Foundation 16\u003c\/p\u003e \u003cp\u003eUnderstand the Three Keys 18\u003c\/p\u003e \u003cp\u003ePurpose: The First Key 18\u003c\/p\u003e \u003cp\u003eValues: The Second Key 21\u003c\/p\u003e \u003cp\u003eStory: The Third Key 25\u003c\/p\u003e \u003cp\u003eApply the Three Keys to Your Business 27\u003c\/p\u003e \u003cp\u003eAre You a Values-Based, Purpose-Driven Firm? 28\u003c\/p\u003e \u003cp\u003eWhat Can You Do Now? 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Values-Based Culture 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Building Blocks of Culture 33\u003c\/p\u003e \u003cp\u003eInnovate and Evolve Culture 42\u003c\/p\u003e \u003cp\u003eCreate a Culture of YES! 43\u003c\/p\u003e \u003cp\u003eCulture and the Three Keys 45\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Leadership 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Leadership? 50\u003c\/p\u003e \u003cp\u003eLeading in the 21st Century 51\u003c\/p\u003e \u003cp\u003eWhat Type of Leader are You? 53\u003c\/p\u003e \u003cp\u003eLeadership, Purpose, and the Service-Profit Chain 55\u003c\/p\u003e \u003cp\u003eLook to the Three Keys 56\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Hire Leaders 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Hiring Process Has Changed 65\u003c\/p\u003e \u003cp\u003eAlign Values and People 67\u003c\/p\u003e \u003cp\u003eInvest in Your Hiring Process 69\u003c\/p\u003e \u003cp\u003eInvolve the CEO 71\u003c\/p\u003e \u003cp\u003eInterviewing with the Three Keys 72\u003c\/p\u003e \u003cp\u003eLink Hiring to Your Bottom Line 76\u003c\/p\u003e \u003cp\u003ePlan for Leadership Succession 80\u003c\/p\u003e \u003cp\u003eCompensation 83\u003c\/p\u003e \u003cp\u003eLeadership, Purpose, and Performance 87\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Purposefully Structured Business 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign Your Organization 92\u003c\/p\u003e \u003cp\u003eFewer Hands, Lower Risk 101\u003c\/p\u003e \u003cp\u003eIs It Time to Change? 103\u003c\/p\u003e \u003cp\u003eInfuse Values throughout Your Firm 104\u003c\/p\u003e \u003cp\u003eOrganizational Design and the Three Keys 106\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Messages Matter: Marketing and Communications 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Today 110\u003c\/p\u003e \u003cp\u003eHow the Three Keys Affect Marketing 113\u003c\/p\u003e \u003cp\u003eHow to Market: A Tactical Discussion 118\u003c\/p\u003e \u003cp\u003eData: Opportunity or Overload? 122\u003c\/p\u003e \u003cp\u003eThe Chief Marketing Officer is Dead, Long Live the CMO 124\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Clients Matter 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePurpose before Services 130\u003c\/p\u003e \u003cp\u003eAlign with Purpose 132\u003c\/p\u003e \u003cp\u003eAlign at a Higher Level 133\u003c\/p\u003e \u003cp\u003eFlip the Funnel 137\u003c\/p\u003e \u003cp\u003eHow Clients Buy versus Why 139\u003c\/p\u003e \u003cp\u003eLearn What Your Clients Need and Solve Their Problem 141\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Mergers and Acquisitions 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpend Time to Align 150\u003c\/p\u003e \u003cp\u003eConnect on Beliefs 152\u003c\/p\u003e \u003cp\u003eEmbrace the Future Together 152\u003c\/p\u003e \u003cp\u003eBe Ready to Compromise 158\u003c\/p\u003e \u003cp\u003eA Quick Thought on Earn-outs 160\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Measure Your Purpose 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Owns the Key Purpose Indicators? 167\u003c\/p\u003e \u003cp\u003eWhat to Measure? 168\u003c\/p\u003e \u003cp\u003eHow Do We Measure These Things? 169\u003c\/p\u003e \u003cp\u003eMeasurement and Performance 183\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Use the Three Keys 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix: The Three Keys to a Purposeful Brand Foundation 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFind Powerful Purpose 190\u003c\/p\u003e \u003cp\u003eIdentify Values 194\u003c\/p\u003e \u003cp\u003eTell Your Story 196\u003c\/p\u003e \u003cp\u003eAcknowledgments 199\u003c\/p\u003e \u003cp\u003eFran’s Acknowledgments 201\u003c\/p\u003e \u003cp\u003eDon’s Acknowledgments 203\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407101698391,"sku":"9781119621522","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119621522.jpg?v=1730498183","url":"https:\/\/bookcurl.com\/products\/how-to-lead-a-valuesbased-professional-services-firm-9781119621522","provider":"Book Curl","version":"1.0","type":"link"}