{"product_id":"how-to-launch-a-magazine-in-this-digital-age-9781441177995","title":"How to Launch a Magazine in this Digital Age","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMary Hogarth is Principal Lecturer leading the Features Journalism programme at Southampton Solent University, UK.  John Jenkins is a former night editor of the \u003ci\u003eDaily Telegraph\u003c\/i\u003e. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine \u003ci\u003eWriters' Forum\u003c\/i\u003e. He has sold articles and stories to more than 300 titles around the world and lectured at several universities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWith   all the noise about what platforms magazines should inhabit, it's easy   to forget what makes a great magazine, how tough it to launch one and   how important they are to our culture. This is a book that warns   prospective launch editors not just of the months of market research,  the long nights, the business nous and the  passion you need to  successfully launch a magazine, but also the fun and  the tingle you get  when you know you've got a brilliant idea. * Barbara Rowlands, Director of the Magazine Journalism MA, City University London, UK *\u003cbr\u003eHow  to Launch a Magazine in this Digital Age is going straight onto my  students’ core reading list and my bookshelf as soon as it comes off the press. Accessible with supportive, developmental exercises and  essential resources, it is illustrated by analyses of trends, colourful  first-hand case studies and professional expertise with a helpful  digital link to keep the moment flowing. As Future’s Mike Goldsmith says in its pages “the only precedent is that everything  changed yesterday and it might change again today”. In such an era of  social changes and reactive publishing brands, this is a book whose time  has come. * Catherine Darby, Course Leader for the MA in Magazine Journalism, University of Central Lancashire *\u003cbr\u003eThis  book will help students, and all those who wish to critically assess  the viability of their new magazine idea and launch it as a sustainable brand and  business that can connect with audiences across multiple media  platforms.  The excellent insights provided by media and publishing  industry leaders, editors and creative entrepreneurs are informative and inspiring. * Desmond O’Rourke, Course Director, MA Publishing and Leader of the Magazine Specialism, London College of Communication, University of the Arts London, UK *\u003cbr\u003eThis is an excellent book. The wide range of content is particularly relevant for those wanting to know how to launch an idea on various media platforms. Written in a very readable style, each chapter sets out and explains the key points, well illustrated by case studies, a summary, input by industry gurus and an action plan. There is an associated website set up as an online interactive learning tool. The comprehensive and up to date information from editorial to advertising, production to strategy in both print and digital makes this book a ‘must read’ for students and indeed for anyone working in media. It should become a standard reference work. * Jessany Marsden, Editorial Consultant, External Examiner for Degrees in Journalism, (ex) ipcmedia Editorial Training and Development, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents Acknowledgements Introduction 1. A gap in the market                 2. Developing your magazine                 3. Target audiences                 4. Publishing strategies: print, digital \u0026amp; online                 5. A sustainable business model                 6. Branding and editorial concepts                  7. Distribution strategies                  8. Your team                 9. Advertising \u0026amp; other revenue streams                  10. Production: Print, digital \u0026amp; online                 11. A successful launch                 12. Conclusion                  Contributors                  Glossary                  Resources                 Bibliography Index","brand":"Bloomsbury Publishing (UK)","offers":[{"title":"Default Title","offer_id":51769650479447,"sku":"9781441177995","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781441177995.jpg?v=1758722056","url":"https:\/\/bookcurl.com\/products\/how-to-launch-a-magazine-in-this-digital-age-9781441177995","provider":"Book Curl","version":"1.0","type":"link"}