{"product_id":"how-to-influence-and-persuade-9780273776796","title":"How to Influence and Persuade","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eJo Owen is a bestselling business author, leader, social entrepreneur and speaker. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He is the co-founder is four charities and the author of the classic books How to Lead, How to Manage and Tribal Business School.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction \u003c\/p\u003e \u003cp\u003ePart 1: the ten pillars of influence\u003c\/p\u003e \u003cp\u003e1. Whispers of influence: the persuasive conversation.\u003c\/p\u003e \u003cp\u003e2. Active listening: two ears and one mouth\u003c\/p\u003e \u003cp\u003e3. Earning the currency of influence: trust\u003c\/p\u003e \u003cp\u003e4. Act the part\u003c\/p\u003e \u003cp\u003e5. Win-win-win\u003c\/p\u003e \u003cp\u003e6. Give to take\u003c\/p\u003e \u003cp\u003e7. Play the right tune\u003c\/p\u003e \u003cp\u003e8. The spider’s web: building incremental commitment\u003c\/p\u003e \u003cp\u003e9. Build your platform\u003c\/p\u003e \u003cp\u003e10.   Turning dreams into reality\u003c\/p\u003e \u003cp\u003ePart 2: influence in practice\u003c\/p\u003e \u003cp\u003e11.   Moments of truth\u003c\/p\u003e \u003cp\u003e12.   The myths and realities of influence\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017731572055,"sku":"9780273776796","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273776796.jpg?v=1750774488","url":"https:\/\/bookcurl.com\/products\/how-to-influence-and-persuade-9780273776796","provider":"Book Curl","version":"1.0","type":"link"}