{"product_id":"how-to-develop-and-promote-successful-seminars-and-workshops-9780471527091","title":"How to Develop and Promote Successful Seminars","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA complete guide to succeeding in today''s burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop \u0026amp; PromoteSuccessful Seminars \u0026amp; Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You''ll learn:\u003cbr\u003e * How to select a marketable subject and test market any seminarfor about $1,000 or less\u003cbr\u003e * How to develop a dynamic program and effective programmaterials\u003cbr\u003e * How to create a powerful, registration producing marketingstrategy and design winning promotional materials\u003cbr\u003e * How to assess promotional effectiveness and fine-tune marketingto increase sales\u003cbr\u003e * How to evaluate and choose \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eHow to Select Seminar Topics That Sell.\u003cbr\u003e \u003cbr\u003e Marketing and Promotion.\u003cbr\u003e \u003cbr\u003e How to Design and Write Promotional Materials That GetResults.\u003cbr\u003e \u003cbr\u003e Single Program Brochures vs.\u003cbr\u003e \u003cbr\u003e Seminar Catalogs.\u003cbr\u003e \u003cbr\u003e How to Select and Rent Mailing Lists.\u003cbr\u003e \u003cbr\u003e When to Mail Seminar and Workshop Promotions.\u003cbr\u003e \u003cbr\u003e The Capture Ratio: Calculating Expected Direct MailResponse.\u003cbr\u003e \u003cbr\u003e Promoting Seminars with Advertisements.\u003cbr\u003e \u003cbr\u003e Where and When to Hold Seminars and Workshops.\u003cbr\u003e \u003cbr\u003e Selecting Hotels and Conference Facilities.\u003cbr\u003e \u003cbr\u003e Pricing Your Program.\u003cbr\u003e \u003cbr\u003e Added Profits: Successful Back-of-the-Room Selling.\u003cbr\u003e \u003cbr\u003e Promoter, Presenter, and Participant.\u003cbr\u003e \u003cbr\u003e The Winning Program.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402624573783,"sku":"9780471527091","price":31.88,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/how-to-develop-and-promote-successful-seminars-and-workshops-9780471527091","provider":"Book Curl","version":"1.0","type":"link"}