{"product_id":"how-to-castrate-a-bull-9780470345238","title":"How to Castrate a Bull","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDave Hitz likes to solve fun problems. He didn't set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eNetApp Awarded #1 Best Company to Work For 2009 by \u003ci\u003eFortune\u003c\/i\u003e  \u003cp\u003eA \u003ci\u003eSan Francisco Chronicle\u003c\/i\u003e Nonfiction Best-Seller, January 30, 2009\u003c\/p\u003e \u003cp\u003e\"Readers will gain insight into management styles, different ways to make decisions, alternative approaches to managing people, and the value of dissent within a company. They also will learn why it is better to castrate a bull with a dull knife than a sharp knife. And they may get a few chuckles along the way.\"—\u003cb\u003eByteandSwitch.com\u003c\/b\u003e, January 27, 2009\u003c\/p\u003e \u003cp\u003e\"Hitz spends much of the book discussing what happened after he moved to move Silicon Valley in 1986 and began working at a series of start-ups, and the various business problems he faced and how he approached them. Hitz describes in detail the evolution of NetApp and, of course, does not omit the vendor's sales pitch. But at various points in the 200-page book Hitz takes a break from talking business to focus on some of the humorous passages referenced in Chapter Zero.\"  —\u003cb\u003eNetworkWorld.com\u003c\/b\u003e, January 21, 2009\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e0 Chapter Zero 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Beginnings 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Before NetApp: On Computers, Colleges, Castration, and Risk 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eWhat NetApp Does \u003c\/i\u003e21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Starting NetApp: On Toasters, Angels, Resellers, and Ferraris 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eRedundant Array of Pyramid Hieroglyphics (RAPH) \u003c\/i\u003e41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 CEO Lessons: On Pixie Dust, Decision Making, Candor, and Going Public 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eTom Mendoza's Lessons on Public Speaking \u003c\/i\u003e57\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Turbulent Adolescence 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Hypergrowth: On Goals, Doubling, Ancestors, and Pain 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eHow to Fail in Executive Staff Presentations \u003c\/i\u003e79\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Values and Culture: On Dilbert, Drooling, Lies, and Game Theory 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eLawyers Aren't Evil—Fairness and Morality Are Not Their Job \u003c\/i\u003e97\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Managing Engineers: On Development, Consensus, Doctor Death, and Magic 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eScientific-Truth and Useful-Truth \u003c\/i\u003e117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Grown-Up Company 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Customers: On Love, Enterprise, Simplicity, and Partners 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eShark Island—A Parable of Risk and Mass Media \u003c\/i\u003e145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Strategic Change: On Reversing Course, Chocolate, Debates, and Core Beliefs 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterlude: \u003ci\u003eSpeckled-Egg Thinking \u003c\/i\u003e157\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Vision: On Whining, Eras, Future History, and the Meaning of Life 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix A: \u003ci\u003eEarly NetApp Business Plan \u003c\/i\u003e177\u003c\/p\u003e \u003cp\u003eAppendix B: \u003ci\u003eNetApp Company Values \u003c\/i\u003e186\u003c\/p\u003e \u003cp\u003eGlossary 188\u003c\/p\u003e \u003cp\u003eBibliography 194\u003c\/p\u003e \u003cp\u003eAcknowledgments 195\u003c\/p\u003e \u003cp\u003eThe Author 197\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402316718423,"sku":"9780470345238","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470345238.jpg?v=1730480047","url":"https:\/\/bookcurl.com\/products\/how-to-castrate-a-bull-9780470345238","provider":"Book Curl","version":"1.0","type":"link"}