{"product_id":"how-to-be-great-at-the-stuff-you-hate-9780857082435","title":"How to Be Great at The Stuff You Hate","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eYou have to do it you might as well enjoy it\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo one likes a pushy, smarmy salesman  no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we''re lawyers, accountants or start-ups. But don''t despair  there''s no need to go on some cringey sales training day. \u003ci\u003eHow to be Great at the Stuff You Hate\u003c\/i\u003e shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn''t something you ''do'' to people, it''s not some dark art practised by pushy and manipulative people  it''s a process, it''s a relationship ... it''s fun! All you need to do is cut the crap, be yourself and win some business.\u003c\/p\u003e \u003cp\u003eHow to be Great at the Stuff You Hate shows you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePull together a target list  who do you want to approach and do business with?\u003c\/li\u003e \u003cli\u003eConnect with those peopl\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e Foreword xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eChapter 1: The Stuff You Hate Selling 1\u003c\/p\u003e \u003cp\u003eChapter 2: Introducing the Target, Connect, Meet, Ask Model 15\u003c\/p\u003e \u003cp\u003eChapter 3: Target (Who, Which, What) 23\u003c\/p\u003e \u003cp\u003eWho You Want to Sell to, in Which Organizations,\u003c\/p\u003e \u003cp\u003ein What Sectors\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Connect 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking an Emotional Connection to Secure\u003c\/p\u003e \u003cp\u003eThat Meeting\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Networking 69           \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Talk for ‘Getting on with People’\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Small Talk 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Seemingly Mundane Activity That\u003c\/p\u003e \u003cp\u003eMakes a Huge Difference\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Following Up 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Most of the Contacts You\u003c\/p\u003e \u003cp\u003eMake – Efficiently, Effectively and Elegantly\u003cbr\u003e \u003cb\u003eChapter 8: Meet 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Most of the Encounter and\u003c\/p\u003e \u003cp\u003eEnsuring You Keep in Control\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Ask 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou’ve Wooed and Courted with – It’s Time\u003c\/p\u003e \u003cp\u003eto Go for the Kiss\u003c\/p\u003e \u003cp\u003eEpilogue 167\u003c\/p\u003e \u003cp\u003eAcknowledgements 173\u003c\/p\u003e \u003cp\u003eAbout the Author 177\u003cbr\u003e Index 179\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406273945943,"sku":"9780857082435","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857082435.jpg?v=1730495192","url":"https:\/\/bookcurl.com\/products\/how-to-be-great-at-the-stuff-you-hate-9780857082435","provider":"Book Curl","version":"1.0","type":"link"}