{"product_id":"how-to-be-a-founder-9781472994349","title":"How to Be a Founder","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Entrepreneurship is a key engine of the modern economy. This book is the essential guide for the founders of the future who want to get started and build the enduring businesses of tomorrow.” -- Tony Blair * Executive Chairman of the Institute for Global Change, and former Prime Minister of Great Britain and Northern Ireland *\u003cbr\u003e‘Alice and Matt have created the ideal handbook for anyone considering founding a company. It provides both strategic advice on building toward a mission and purpose, plus pragmatic advice on the first 100 days. Essential reading for anyone experimenting with ideas and co-founding teams.’ -- Sara Clemens * Former COO, Twitch *\u003cbr\u003e\u003ci\u003e \u003c\/i\u003e‘In this book, Alice and Matt explain how they’ve been helping some of the world’s most ambitious and talented people start companies for the last 10 years. It’s a great overview of the founding journey.’ -- Tom Blomfield * Founder, Monzo *\u003cbr\u003e‘Alice and Matt have helped hundreds of founders build companies and this book distils everything they’ve learned. It’s a great starting point for any aspiring entrepreneur!’ -- Taavet Hinrikus * Founder, Wise *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword Introduction \u003cb\u003ePART 1: The Founder Mindset\u003c\/b\u003e 1: What makes a great founder 2: The myths that stop founders  3: What causes failure and how to avoid it 4: Cultivating the mindset of a founder \u003cb\u003ePART 2: The Founding Process\u003c\/b\u003e 5: Three and a half rules for ambitious founders  6: Understand your edge 7: How to use your edge 8: Choosing your co-founder 9: Working with your co-founder and testing the team 10: Getting to founder\/idea fit  11: Customer Development – finding out your customer’s secrets  \u003cb\u003ePART 3: Growing and Scaling\u003c\/b\u003e 12: An introduction to startup financing 13: How to raise money 14: Preparing for the road ahead  15: Building culture  16: What happens next? Bibliography Acknowledgements Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49396241989975,"sku":"9781472994349","price":25.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/how-to-be-a-founder-9781472994349","provider":"Book Curl","version":"1.0","type":"link"}