{"product_id":"how-soon-is-now-9780571340217","title":"How Soon is Now","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eIf you look at all the people involved  Ivo, Tony Wilson, McGee, Geoff Travis, myself  nobody had a clue about running a record company, and that was the best thing about it.'\u003c\/i\u003e Daniel Miller, Mute Records\u003cbr\u003e\u003cbr\u003eOne of the most tangible aftershocks of punk was its prompt to individuals: do it yourself. A generation was inspired, and often with no planning or business sense, in bedrooms, record-shop back offices and sheds, labels such as Factory, Rough Trade, Mute, Beggars Banquet, 4AD, Creation, Warp and Domino began. From humble beginnings, some of the most influential artists were allowed to thrive: Orange Juice, New Order, Depeche Mode, Happy Mondays, The Smiths, Primal Scream, My Bloody Valentine, Aphex Twin, Teenage Fanclub, The Arctic Monkeys. \u003ci\u003eHow Soon Is Now?\u003c\/i\u003e is a landmark survey of the artists, the labels, and the mavericks behind them who had the vision and bloody-mindedness to turn the music world on its head.\u003c\/p\u003e","brand":"Faber \u0026 Faber","offers":[{"title":"Default Title","offer_id":49403118223703,"sku":"9780571340217","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780571340217.jpg?v=1730482467","url":"https:\/\/bookcurl.com\/products\/how-soon-is-now-9780571340217","provider":"Book Curl","version":"1.0","type":"link"}