{"product_id":"how-minds-change-9780593190296","title":"How Minds Change","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe 2022 \u003ci\u003ePorchlight\u003c\/i\u003e Marketing and Sales Book of the Year\u003cbr\u003e\u003cbr\u003eA brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat made a prominent conspiracy-theorist YouTuber finally see that 9\/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.\u003cbr\u003e\u003cbr\u003eWhen self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9\/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but \u003ci\u003ewhy\u003c\/i\u003e we believe, from the eye of the beholder. Delving into the latest research o","brand":"Penguin Putnam Inc","offers":[{"title":"Default Title","offer_id":49525742666071,"sku":"9780593190296","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780593190296.jpg?v=1731861643","url":"https:\/\/bookcurl.com\/products\/how-minds-change-9780593190296","provider":"Book Curl","version":"1.0","type":"link"}