{"product_id":"how-i-built-this-the-unexpected-paths-to-success-from-the-worlds-most-inspiring-entrepreneurs-9781529026313","title":"How I Built This: The Unexpected Paths to Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe number one \u003ci\u003eWall Street Journal\u003c\/i\u003e Business Book Bestseller and Top 10 \u003ci\u003eNew York Times \u003c\/i\u003eBestseller\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do’ – Adam Grant, author of \u003ci\u003eOriginals\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003e Based on the highly acclaimed \u003ci\u003eNPR\u003c\/i\u003e podcast, \u003ci\u003eHow I Built This\u003c\/i\u003e with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful venture.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Great ideas often come from a simple spark: a football player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn it into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).\u003cbr\u003e\u003cbr\u003e Award-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from across the world, from the founders of Five Guys, Airbnb and Bumble to James Dyson and Reed Hastings of Netflix, to uncover amazing true stories like these. In\u003ci\u003e How I Built This\u003c\/i\u003e, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to finding your market and, finally, to paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trail-blazing go-getters made their own dreams a reality.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e ‘These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur’ – Eric Ries, author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e ‘Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller’ – Angela Duckworth, author of\u003ci\u003e Grit\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA must-read for anyone who wants to start a business, grow a business, or be inspired by those who do -- Adam Grant, author of \u003ci\u003eOriginals\u003c\/i\u003e\u003cbr\u003eGuy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller -- Angela Duckworth, author of\u003ci\u003e Grit\u003c\/i\u003e\u003cbr\u003eIf only this book would have come out years ago, building my business would have been so much simpler. At least we have it now! -- Simon Sinek, author of \u003ci\u003eStart with Why\u003c\/i\u003e\u003cbr\u003eAn indispensable guide for anyone eager to challenge the status quo in pursuit of some new and better version of the world. Highly recommended -- Reid Hoffman, co-founder of LinkedIn and co-author of \u003ci\u003eBlitzscaling\u003c\/i\u003e\u003cbr\u003eAnyone who reads \u003ci\u003eHow I Built This\u003c\/i\u003e will have an incredible advantage. Guy provides the compass, the map and the headlamp you need to navigate the wilderness of entrepreneurship -- Joe Gebbia, entrepreneur and co-founder of Airbnb\u003cbr\u003eGuy Raz has an extraordinary talent for not only unearthing the most powerful ideas in any story, but also translating those ideas into wisdom accessible for everyone -- Chris Anderson, head of TED\u003cbr\u003eTruly remarkable stories . . . about truly remarkable people. Guy Raz captures their stories on the page to incredible effect -- Jennifer Hyman, CEO and founder of Rent the Runway\u003cbr\u003eThis book is all about inspiration – told with blood, sweat and tears. You’ll come away refreshed. And ready to hit the ground running -- Mark Cuban, entrepreneur, 'shark' on \u003ci\u003eShark Tank\u003c\/i\u003e, and proprietor of the Dallas Mavericks\u003cbr\u003eThrough stories of passion, audacity and courage, Guy weaves together a shared business-building experience that’s both inspiring and real -- Lara Merriken, founder of LÄRABAR\u003cbr\u003eA love letter to the idea of possibility . . . This book explores all the discrete nooks and crannies of an entrepreneur’s voyage through success and failure -- Alli Webb, Drybar founder\u003cbr\u003eIf you’re determined to reach for your dream, read this book -- Barbara Corcoran, founder of The Corcoran Group and ‘shark' on Shark Tank\u003cbr\u003eWhat’s so remarkable about Guy’s book is not so much that all these individuals saw their dreams come true, but that as their stories of overcoming frustrations and hurdles unfold, you end up cheering for them to succeed -- Tony Hsieh, author of \u003ci\u003eDelivering Happiness\u003c\/i\u003e and CEO of Zappos.com\u003cbr\u003eIf you enjoy the \u003ci\u003eHow I Built This\u003c\/i\u003e podcast, you’ll love this book.  You’ll identify with the ups, downs, and pivots that make up the proverbial roller coaster ride of entrepreneurs -- Stacy Madison, founder of Stacy’s Pita Chips and BeBOLD Bars\u003cbr\u003eGuy is clearly a person who is tapped into this community of entrepreneurs and shares stories of relevance to our community. Now, more than ever, entrepreneurs and small businesses need a curator of stories and Guy is that ‘guy’ -- Lisa Price, founder of Carol’s Daughter\u003cbr\u003eThese stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur -- Eric Ries, CEO of the Long-Term Stock Exchange and author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e\u003cbr\u003eI love Guy Raz’s \u003ci\u003eHow I Built This\u003c\/i\u003e podcast and the book was just as great. There’s probably nobody else who could tell these inspiring stories as well as Guy. From page one I was fully invested -- Logic\u003cbr\u003eIt’s so inspiring it almost makes me want to start another business -- Sarah LaFleur, founder and CEO, M.M.LaFleur\u003cbr\u003eNow, more than ever, we need dreamers and builders – this book is full of them and their stories of inspiration -- Alexis Ohanian, co-founder of Reddit and Initialized\u003cbr\u003eIf you’ve ever dreamed of starting a business,\u003ci\u003e How I Built This\u003c\/i\u003e is a must-read -- Michael Dubin, co-founder and CEO of Dollar Shave Club\u003cbr\u003eGuy Raz has seen inside the brains of more founders and hyper-growth entrepreneurs than anyone I’ve ever met! What an incredible buffet of how-to-build-it-right-wisdom -- Brian Scudamore, founder and CEO of 1-800-GOT-JUNK? and O2E Brands\u003cbr\u003eI can’t think of a better placed person to tell us if starting and growing a company is really about hard work or good luck! -- Tim Brown, co-founder and co-CEO of Allbirds","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":49409861452119,"sku":"9781529026313","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529026313.jpg?v=1730508272","url":"https:\/\/bookcurl.com\/products\/how-i-built-this-the-unexpected-paths-to-success-from-the-worlds-most-inspiring-entrepreneurs-9781529026313","provider":"Book Curl","version":"1.0","type":"link"}