{"product_id":"how-heman-mastered-the-universe-9781476665900","title":"How HeMan Mastered the Universe","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e   Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It''s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel''s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic \u003ci\u003eMasters of the Universe\u003c\/i\u003e (1987) was the first toy-inspired live-action feature film.\u003c\/p\u003e\u003cp\u003e   But it wasn''t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.\u003c\/p\u003e","brand":"McFarland \u0026 Co Inc","offers":[{"title":"Default Title","offer_id":50515844432215,"sku":"9781476665900","price":14.24,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/how-heman-mastered-the-universe-9781476665900","provider":"Book Curl","version":"1.0","type":"link"}