{"product_id":"how-behavior-spreads-9780691175317","title":"How Behavior Spreads","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association\"\u003cbr\u003e\"[Centola’s] ideas have exciting implications for social engineering, whether related to vaccination adoption in the developing world or a reduction of energy use in the West. . . . [They] present an appealing possibility to meet one of the challenges of democracy in the internet age.\"\u003cb\u003e---Nina Jankowicz, \u003ci\u003eNew Scientist\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\"Overall the book is well written and engaging, with plenty of discussion about the experiments that go into the conclusions, and on reading it, it is clear that there is a lot more to be done so that we can better implement lasting health strategies, and political engagement amongst many, many other complex behaviours.\"\u003cb\u003e---Jonathan Shock, \u003ci\u003eMathemafrica\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\"Overall, \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e is a must-read for researchers who are interested in social networks, social change, communication and technology, and computational social science. The lessons drawn from the book can also help health workers, movement activists, managers, user experiences designers to improve the success of diffusion and induce behavior change within a community.\"\u003cb\u003e---Yu Xu, \u003ci\u003eInformation, Communication \u0026amp; Society\u003c\/i\u003e\u003c\/b\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":48865536835927,"sku":"9780691175317","price":29.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780691175317.jpg?v=1722274446","url":"https:\/\/bookcurl.com\/products\/how-behavior-spreads-9780691175317","provider":"Book Curl","version":"1.0","type":"link"}