{"product_id":"how-attention-works-finding-your-way-in-a-world-full-of-distraction-the-mit-press-9780262039260","title":"How Attention Works Finding Your Way in a World","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow we filter out what is irrelevant so we can focus on what we need to know.\u003c\/b\u003e\u003cp\u003eWe are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In \u003ci\u003eHow\u003c\/i\u003e \u003ci\u003eAttention Works\u003c\/i\u003e, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives.\u003c\/p\u003e\u003cp\u003eThe visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of informa\u003c\/p\u003e","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":49524679016791,"sku":"9780262039260","price":19.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262039260.jpg?v=1731857716","url":"https:\/\/bookcurl.com\/products\/how-attention-works-finding-your-way-in-a-world-full-of-distraction-the-mit-press-9780262039260","provider":"Book Curl","version":"1.0","type":"link"}