{"product_id":"hospitality-branding-9780801478192","title":"Hospitality Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSkillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding—a must-read for marketing professionals.\" -- Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj-Hotels \u0026amp; Resorts\u003cbr\u003e\"This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals.\" -- Nakul Anand, Executive Director, ITC Ltd.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003ePreface\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart I. The Hospitality Brandscape\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChapter 1. Hospitality Marketing and Branding: Past and Future\u003cbr\u003eChapter 2. Branding Challenges and Opportunities\u003cbr\u003eChapter 3. Branding and the Internet\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCase Study I.\u003c\/em\u003e Carnival Cruise Lines\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart II. Global Branding\u003c\/strong\u003e\u003cbr\u003eChapter 4. Global Brand Expansion\u003cbr\u003eChapter 5. Branding beyond Borders\u003cbr\u003eChapter 6. Brand Strategies\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCase Study II.\u003c\/em\u003e Ritz-Carlton Bali\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart III. Strategic Branding\u003c\/strong\u003e\u003cbr\u003eChapter 7. Brand Equity\u003cbr\u003eChapter 8. Brand Positioning\u003cbr\u003eChapter 9. Brand Extensions and Customer Loyalty\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCase Study III.\u003c\/em\u003e Taj Hotels, Resorts, and Palaces\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart IV. Branding Execution\u003c\/strong\u003e\u003cbr\u003eChapter 10. Managing Marketing and Branding Relationships\u003cbr\u003eChapter 11. Brand Franchising\u003cbr\u003eChapter 12. Brand Partnerships\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCase Study IV.\u003c\/em\u003e Groupon\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAcknowledgments\u003cbr\u003eBibliography\u003c\/em\u003e\u003c\/p\u003e","brand":"Cornell University Press","offers":[{"title":"Default Title","offer_id":49405156884823,"sku":"9780801478192","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780801478192.jpg?v=1730488921","url":"https:\/\/bookcurl.com\/products\/hospitality-branding-9780801478192","provider":"Book Curl","version":"1.0","type":"link"}