{"product_id":"hooked-9781292074429","title":"Hooked","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePatrick Fagan \u003c\/b\u003eis a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eAbout the Author \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThanks and Acknowledgements \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eContents\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eLET’S GET READ\u003c\/p\u003e \u003cp\u003eAN INTRODUCTION\u003c\/p\u003e \u003cp\u003eTHE SCIENCE OF COMMUNICATION\u003c\/p\u003e \u003cp\u003eTHE BRAIN\u003c\/p\u003e \u003cp\u003eFIRST: INVITE ATTENTION\u003c\/p\u003e \u003cp\u003ePRIMAL\u003c\/p\u003e \u003cp\u003eAFFECTIVE\u003c\/p\u003e \u003cp\u003eSELF-RELEVANT\u003c\/p\u003e \u003cp\u003eSURPRISING\u003c\/p\u003e \u003cp\u003eSECOND: IGNITE THINKING\u003c\/p\u003e \u003cp\u003eMYSTERY\u003c\/p\u003e \u003cp\u003eEASE\u003c\/p\u003e \u003cp\u003eNARRATIVE\u003c\/p\u003e \u003cp\u003eTHIRD: INCITE ACTION\u003c\/p\u003e \u003cp\u003eMEMORY\u003c\/p\u003e \u003cp\u003eAUTOPILOT\u003c\/p\u003e \u003cp\u003ePRIMING\u003c\/p\u003e \u003cp\u003ePUTTING IT TO USE\u003c\/p\u003e \u003cp\u003eYOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION\u003c\/p\u003e \u003cp\u003ePROMOTIONS\u003c\/p\u003e \u003cp\u003eTHE PSYCH OF LIKE\u003c\/p\u003e \u003cp\u003eDIRECT MAIL\u003c\/p\u003e \u003cp\u003eIN THE OFFICE\u003c\/p\u003e \u003cp\u003eTEST, TEST, TEST\u003c\/p\u003e \u003cp\u003eCONCLUSION\u003c\/p\u003e \u003cp\u003e\u003cem\u003eNotes\u003c\/em\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019581129047,"sku":"9781292074429","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292074429.jpg?v=1750780691","url":"https:\/\/bookcurl.com\/products\/hooked-9781292074429","provider":"Book Curl","version":"1.0","type":"link"}