{"product_id":"homemade-for-sale-second-edition-9780865719699","title":"Homemade for Sale Second Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eHomemade for Sale, Second Edition \u003c\/em\u003eis the authoritative guide to starting and running a home-based food business, now fully updated and expanded. From food product ideas and marketing, to profiles of successful cottage food and food freedom entrepreneurs, to navigating laws, get cooking and turn a hobby into a business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Having spoken with thousands of cottage food entrepreneurs, I can confirm that this book is exactly what someone needs when starting a cottage food business. I've seen many new entrepreneurs making tasty products with bland profits, and Homemade for Sale correctly focuses on the missing ingredient — marketing. It will give your new business an edge in a crowded marketplace. Well-researched, loaded with examples, and perfectly tailored to the home cook, this book will point you in the right direction and set you up for success!\"\u003cbr\u003e —\u003cstrong\u003eDavid Crabill\u003c\/strong\u003e, founder, Forrager.com and The Forrager Podcast\u003c\/p\u003e \u003cp\u003e\"Kivirist and Ivanko are two of the most important leaders in the cottage food movement and have been instrumental and absolutely indispensable to the movement's rapid progress over the last few years. We are all grateful to have them.\"\u003cbr\u003e —\u003cstrong\u003eErica Smith Ewing\u003c\/strong\u003e, senior attorney, Institute for Justice\u003c\/p\u003e \u003cp\u003e\"By the time you finish reading \u003cem\u003eHomemade for Sale\u003c\/em\u003e, you'll be wearing your farmers-market-John \/ jam-n-jelly-Jane hat in total confidence.\"\u003cbr\u003e —\u003cstrong\u003eMaryJane Butters\u003c\/strong\u003e, author, \u003cem\u003eMilk Cow Kitchen\u003c\/em\u003e, MaryJanesFarm.org\u003c\/p\u003e \u003cp\u003e\"Lisa and John are leaders in this community and \u003cem\u003eHomemade for Sale \u003c\/em\u003eis a must-read for anyone considering or already running a cottage food business.\"\u003cbr\u003e —\u003cstrong\u003eMark Josephson\u003c\/strong\u003e, founder and CEO, Castiron\u003c\/p\u003e \u003cp\u003e\"\u003cem\u003eHomemade For Sale \u003c\/em\u003eis an inspiring guide for anyone interested in starting a home-based food business. Lisa and John have been through the fire themselves and scoured the cottage food industry to find the best resources to help you get off the ground and succeed. From understanding your state's laws to incorporating your business to choosing the right products customers to market to, they take you step-by-step through everything you should be doing and thinking about. Their profiles on other cottage food entrepreneurs bring everything a little closer to home and might be just the motivation we all need to take part in the movement ourselves.\"\u003cbr\u003e —\u003cstrong\u003eLev Berlin\u003c\/strong\u003e, founder, ReciPal\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by Nell Newman\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIntroduction: Cottage Food, Food Freedom, \u0026amp; Growing a Movement \u003c\/strong\u003e\u003cbr\u003e Cottage Food Surge \u003cbr\u003e Work Your Passion for Food \u003cbr\u003e First-timers or Seasoned Pros? \u003cbr\u003e It's Thyme. Why Now? \u003cbr\u003e Key Elements of Cottage Food Laws \u003cbr\u003e Organization of This Book\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSECTION 1: GETTING STARTED \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 1: Navigating Your State's Cottage Food Law \u003c\/strong\u003e\u003cbr\u003e Historic Roots, Back to the Homestead \u003cbr\u003e Food Products Versus Food Service \u003cbr\u003e Cottage Food Movement is Growing \u003cbr\u003e Tips for Understanding a Cottage Food Law \u003cbr\u003e Mapping the Movement with Forager \u003cbr\u003e Cottage Food Operator Assessment by University of Wisconsin-Stout Research Study\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 2: What's Cooking? \u003c\/strong\u003e\u003cbr\u003e What Products Can You Sell? \u003cbr\u003e Where Can You Sell Your Products? \u003cbr\u003e How Are You Allowed to Sell Your Products? \u003cbr\u003e How Much Can You Sell of Your Products? \u003cbr\u003e Be Your Own Advocate\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 3: Ideas in the Oven: Identify Your Business Goals \u003c\/strong\u003e\u003cbr\u003e My Kitchen, My Rules \u003cbr\u003e Recipe for Success \u003cbr\u003e CFO Self-assessment\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSECTION 2: WHAT'S COOKING: PRODUCT DEVELOPMENT AND RECIPES \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 4: Understanding Non-hazardous Food Products \u003c\/strong\u003e\u003cbr\u003e Food Safety \u003cbr\u003e Non-hazardous Basics \u003cbr\u003e Common Non-hazardous Food Products \u003cbr\u003e Non-hazardous Testing Process\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 5: Independently Tested Non-hazardous Recipes for Food Products \u003c\/strong\u003e\u003cbr\u003e Best Practices \u0026amp; Kitchen Wisdom \u003cbr\u003e Ingredients: Celebrating Local Foods \u0026amp; Grains \u003cbr\u003e Recipes: Muffins \u0026amp; Scones \u003cbr\u003e Recipes: Cookies \u0026amp; Cakes \u003cbr\u003e Recipes: Crackers \u003cbr\u003e Recipes: Frostings\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSECTION 3: SELLING YOUR STORY: MARKETING \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 6: Product Development: Design, Name, Logo, \u0026amp; Packaging \u003c\/strong\u003e\u003cbr\u003e Niche, Target, \u0026amp; Positioning \u003cbr\u003e Product Design \u0026amp; Attributes \u003cbr\u003e Naming Your Products \u0026amp; Business\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 7: Better Labels \u0026amp; Packaging That Increase Sales \u003c\/strong\u003e\u003cbr\u003e Keep It Homespun, Yet Professional \u003cbr\u003e Five Basics of Product Labeling \u003cbr\u003e Identify Packaging Goals\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 8: Packaging Ideas to Increase Sales \u003c\/strong\u003e\u003cbr\u003e Three Purchase Scenarios: Impulse, Gifts, Snacks \u003cbr\u003e Packaging that Reflects Your Values \u0026amp; Brand \u003cbr\u003e Encyclopedia of Packaging Options\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 9: Amp Up Your Jams \u0026amp; Other Jarred Products \u003c\/strong\u003e\u003cbr\u003e Common Jar Blunders \u003cbr\u003e Adding Effective Visual Appeal to Jars \u003cbr\u003e Combining Items to Create Attractive Holiday Gift Baskets \u003cbr\u003e Label \u0026amp; Package Efficiently\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 10: Proving the Market \u0026amp; Getting a Plan \u003c\/strong\u003e\u003cbr\u003e Market Feasibility: Testing the Market \u003cbr\u003e Competitive Analysis \u003cbr\u003e Planning for Profits \u003cbr\u003e The Back-of-the-Napkin Plan \u003cbr\u003e Organizing, Planning, \u0026amp; Managing the Business\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e Chapter 11: Getting the Right Price \u003c\/strong\u003e\u003cbr\u003e Business Expenses \u003cbr\u003e Self-worth: Valuing Your Time \u003cbr\u003e Pricing Your Product \u003cbr\u003e Variable Savings\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 12: Moving Your Product to Market \u003c\/strong\u003e\u003cbr\u003e Sales Venues: Places to Sell \u003cbr\u003e Direct Customer Deliveries \u003cbr\u003e Home Pickup \u003cbr\u003e Community Events \u003cbr\u003e Special Events or Weddings \u003cbr\u003e Wholesale (Indirect) \u003cbr\u003e Mail Order \u003cbr\u003e Stay on Target for a Bull's-eye \u003cbr\u003e Thematic Displays to Boost Sales\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 13: Promotion: Persuading Customers with Advertising \u0026amp; Public Relations \u003c\/strong\u003e\u003cbr\u003e Promotion \u003cbr\u003e Advertising \u003cbr\u003e Public Relations\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 14: People, Partnerships, \u0026amp; Purpose \u003c\/strong\u003e\u003cbr\u003e People \u003cbr\u003e Partnerships, Networking, \u0026amp; Cause-related Marketing \u003cbr\u003e Purpose \u0026amp; Passion\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSECTION 4: ORGANIZING, PLANNING, \u0026amp; MANAGING THE BUSINESS \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 15: Ready, Set, Go: Organize Your Kitchen \u003c\/strong\u003e\u003cbr\u003e Five Steps for Setting Up Your Home Processing Facility\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 16: Time Management \u0026amp; Beating Burnout \u003c\/strong\u003e\u003cbr\u003e Identifying Burnout \u003cbr\u003e Six Components of a Healthy CFO Lifestyle \u003cbr\u003e Let the Care for the Product Carry Over to You\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 17: Make It Legal: Establish Your Business in 7 Easy Steps \u003c\/strong\u003e\u003cbr\u003e Step 1: Do a Local Zoning Check \u003cbr\u003e Step 2: Get Licensed \u003cbr\u003e Step 3: Set Up Your Business \u0026amp; Structure It Wisely \u003cbr\u003e      No Personal Liability Protection \u003cbr\u003e      Distinct Legal Entity Offering Personal Liability Protection to Shareholders \u003cbr\u003e Step 4: Secure a State Business License (If Needed) \u003cbr\u003e Step 5: Get a State Sales Tax Permit (If Needed) \u003cbr\u003e Step 6: Get a Local Business License (If Needed) \u003cbr\u003e Step 7: Manage Risk with Insurance\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 18: Day-to-day Financial Management \u003c\/strong\u003e\u003cbr\u003e Day-to-day Financial Management \u003cbr\u003e Income Statement \u0026amp; Balance Sheet \u003cbr\u003e Expenses Defined \u003cbr\u003e Bookkeeping Basics \u003cbr\u003e Cash Flow Is King \u003cbr\u003e No Cakewalk: Hobby Versus Business\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSECTION 5: SCALING UP \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 19: Scaling Up \u003c\/strong\u003e\u003cbr\u003e First, a Reality Check \u003cbr\u003e Casting Off the Shackles of the Cottage Food Law \u003cbr\u003e Wholesale Expansion \u003cbr\u003e State Prerequisites for Wholesale \u0026amp; Mail Order \u003cbr\u003e Three Options for a Licensed Food Production Facility\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 20: Multiple Markets \u0026amp; Money Matters \u003c\/strong\u003e\u003cbr\u003e Markets, Markets Everywhere \u003cbr\u003e From Handmade to Mechanized \u003cbr\u003e Labeling for the Big Leagues \u003cbr\u003e Pricing \u0026amp; Distribution Revisited: A Whole New Formula \u003cbr\u003e Magnifying Your Marketing \u003cbr\u003e Raising Some Dough \u003cbr\u003e Keep Tabs\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSECTION 6: FUTURE OF COTTAGE FOODS: FREEDOM! \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 21: Importance of Cottage Food Advocacy \u003c\/strong\u003e\u003cbr\u003e Wisconsin: Lessons in Lawsuits, Collaboration, \u0026amp; Patience \u003cbr\u003e Work the System\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 22: Organize Your State Cottage Food Association \u003c\/strong\u003e\u003cbr\u003e The Reasons Why State \u003cbr\u003e Associations Rock Association Start-up in Four Steps\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 23: Final Frontier: Food Freedom \u003c\/strong\u003e\u003cbr\u003e Foundation of Food Freedom \u003cbr\u003e States Leading the Way \u003cbr\u003e Lemonade Law Loophole \u003cbr\u003e Online App Platforms Provide a Bridge to Customers \u003cbr\u003e Ignite Your State's Food Freedom Law\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEpilogue: Icing on the Cake \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":48884846494039,"sku":"9780865719699","price":22.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/homemade-for-sale-second-edition-9780865719699","provider":"Book Curl","version":"1.0","type":"link"}