{"product_id":"holy-hype-a-guide-to-religious-fervor-in-the-advertising-of-goods-and-the-good-news-9781793629340","title":"Holy Hype: A Guide to Religious Fervor in the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHoly Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: Preface: Let There Be Light\u003c\/p\u003e\u003cp\u003eChapter 2: What, in Heaven’s Name, Is It? \u003c\/p\u003e\u003cp\u003eChapter 3: Religion and Advertising: Scrambling the Sacred and Profane \u003c\/p\u003e\u003cp\u003eChapter 4: In the Beginning: At the Intersection of Damascus Road and Madison Avenue\u003c\/p\u003e\u003cp\u003eChapter 5: Selling the Goods Amidst the Good News\u003c\/p\u003e\u003cp\u003eChapter 6: Apparel: The Fabric of American Faith\u003c\/p\u003e\u003cp\u003eChapter 7: Marketing Religion on the Streets\u003c\/p\u003e\u003cp\u003eChapter 8: The Bible Tells Me So: Scriptural Metaphors in Advertising for Nonprofits\u003c\/p\u003e\u003cp\u003eChapter 9: Revelations of the Future of Holy Hype \u003c\/p\u003e\u003cp\u003eAbout the Authors\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51042658681175,"sku":"9781793629340","price":79.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781793629340.jpg?v=1750955055","url":"https:\/\/bookcurl.com\/products\/holy-hype-a-guide-to-religious-fervor-in-the-advertising-of-goods-and-the-good-news-9781793629340","provider":"Book Curl","version":"1.0","type":"link"}