{"product_id":"hollywood-1938-9780520271807","title":"Hollywood 1938","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDrawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended.\" -- S. C. Dillon, Bates College Choice\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations Acknowledgments  Introduction: Hollywood Looks at Its Audience  Part One: The Campaign 1. Annus Horribilis Goldwyn's Folly Such a Thing as Bad Publicity The Moviegoing Habit  2. Exhibitors, the Movie Quiz Contest, and a Divided Industry The Minds of Exhibitors The Carrot and the Stick The Quiz Contest on the Ground What the Contest Did for Me Independents Rebel  3. The Campaign and the Press The Film Industry Speaks Its Mind Marginal Moviegoers The Gossip Columnists The Dailies Have Their Say  Part Two: The Films 4. \"The Finest Array of Productions\" Ninety-Four Films The Death of Glamour Human Films The Human Side of Screwball You Can't Take It with You Four Daughters Boys Town Marie Antoinette That's Entertainment The Fourth Estate  Conclusion: Motion Pictures' Worst Year  Appendix 1 Appendix 2 Notes Index","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":49402856112471,"sku":"9780520271807","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780520271807.jpg?v=1730481693","url":"https:\/\/bookcurl.com\/products\/hollywood-1938-9780520271807","provider":"Book Curl","version":"1.0","type":"link"}