{"product_id":"hoffman-s-make-elephants-fly-9780349418834","title":"Hoffman S Make Elephants Fly","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDS\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDrawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eIn today''s world, everyone needs to innovate to stay competitive. It doesn''t matter if you''re a startup founder, corporate executive, small business owner, freelancer, or professional: There''s a technology out there that''s going to upend your industry. And if you aren''t able to harness it to your advantage, someone else will. Innovation is no longer an option - it''s the price of admission into the business world.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMake Elephants Fly\u003c\/i\u003e willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you:  \u003cbr\u003e\u003cbr\u003e*How startups come up with breakthrough products and services.\u003cbr\u003e*How to structure innovation teams.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a comprehensive, very readable book that examines both \"tiny changes\" as well as radical innovations - hence the intriguing title. It is full of practical ideas, tools, guidance, advice and insight, offering something to every manager and leader. I will definitely make use of this winning book -- Philip Crisp, CMgr FCMI CMC FIC, Founding Director, Development Professionals Ltd\u003cbr\u003eHoffman's insights come from many years working with startups in Silicon Valley and around the world. It's essential reading for business leaders and aspiring entrepreneurs -- Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google\u003cbr\u003eThis is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work -- Tim Draper, founder of DFJ\u003cbr\u003eAs an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation -- Gil Penchina, Partner at IDG Ventures\u003cbr\u003eWith so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's \u003ci\u003eMake Elephants Fly\u003c\/i\u003e to gain key insights and increase your chances of success -- Howard Hartenbaum, General Partner at August Capital\u003cbr\u003eHoffman's \u003ci\u003eMake Elephants Fly\u003c\/i\u003e takes complicated concepts and makes them easy to use. . . It's like having Hoffman whispering in your ear at critical decision moments -- Carol Sands, Founder of The Angels' Forum and The Halo Fund\u003cbr\u003eHoffman's book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley -- Jerry Kaplan, Author of \u003ci\u003eArtificial Intelligence: What Everyone Needs to Know\u003c\/i\u003e, and founder of GO Corporation\u003cbr\u003eHoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns! -- Andrew Romans, Author of \u003ci\u003eThe Entrepreneurial Bible to Venture Capital\u003c\/i\u003e and founder of Rubicon Venture Capital\u003cbr\u003eHoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom -- Rocky Chan, Partner at Mind Fund\u003cbr\u003eAnyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift off -- Jon Littman, Co-author of \u003ci\u003eThe Ten Faces of Innovation\u003c\/i\u003e and founder of SmartUp.life\u003cbr\u003eEvery entrepreneur must read this book before embarking on his journey -- Kim Nguyen, Berkeley Angel Network, South Bay Angels\u003cbr\u003eHoffman's Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly -- Guillaume de Dorlodot, founder and CEO of Startup Basecamp\u003cbr\u003eHoffman's \u003ci\u003eMake Elephants Fly\u003c\/i\u003e shows you the most effective ways to make the impossible possible -- Toshitada Nagumo, CEO of Fenox Venture Capital\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":49401857966423,"sku":"9780349418834","price":13.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349418834.jpg?v=1730478707","url":"https:\/\/bookcurl.com\/products\/hoffman-s-make-elephants-fly-9780349418834","provider":"Book Curl","version":"1.0","type":"link"}