{"product_id":"highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-9781951527082","title":"Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cem\u003eHighly Effective Marketing Analytics\u003c\/em\u003e infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.\u003cbr\u003e\u003cbr\u003eThe book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. \u003cem\u003eHighly Effective Marketing Analytics\u003c\/em\u003e is a highly practical and pragmatic how-to book.\u003cbr\u003e\u003cbr\u003eThe author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":53192372552023,"sku":"9781951527082","price":21.8,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-9781951527082","provider":"Book Curl","version":"1.0","type":"link"}