{"product_id":"hidden-assets-9780787953515","title":"Hidden Assets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhile many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization''s work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The authors' unique process has a direct effect on donors. Theycome to the table having thought about objectives for themselvesand their heirs, and their charitable dreams. This provides awonderful foundation for later technical implementation by advisorslike me.\" (Clinton A. Schroeder, president, American Council onGift Annuities)\u003cbr\u003e \u003cbr\u003e \"Hodiak and Ryan have developed a structured listening process thathelps donors relate their giving to their values, resulting in morefrequent and larger gifts. After using this process with hundredsof donors over several years, I recommend it.\" (James A. Jenson,executive director, Luther Seminary Foundation)\u003cbr\u003e \u003cbr\u003e \"Affinity fundraising helps unlock the giving potential of oftenoverlooked and undervalued friends. It allows us to help themcreate their very own legacy. This message is needed, wanted, andit works.\" (Lynette Brooks, director of resources, Mexico Division,The Nature Conservancy)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTables, Figures, Exhibits, and Worksheets.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e The Authors.\u003cbr\u003e \u003cbr\u003e UNDERSTANDING THE AFFINITY APPROACH.\u003cbr\u003e \u003cbr\u003e How Volunteers Can Strengthen Donor Relationships.\u003cbr\u003e \u003cbr\u003e Assessing Your Organization's Level of Affinity.\u003cbr\u003e \u003cbr\u003e GETTING THE ORGANIZATION READY.\u003cbr\u003e \u003cbr\u003e Reaping Results Through Staff and Volunteer Collaboration.\u003cbr\u003e \u003cbr\u003e Identifying High-Affinity Prospects and Volunteers.\u003cbr\u003e \u003cbr\u003e Helping Volunteers Conduct Donor Interviews.\u003cbr\u003e \u003cbr\u003e Understanding and Responding to Donors.\u003cbr\u003e \u003cbr\u003e AFFINITY FUNDRAISING IN ACTION.\u003cbr\u003e \u003cbr\u003e Campaigns and Special Projects.\u003cbr\u003e \u003cbr\u003e The Annual Fund.\u003cbr\u003e \u003cbr\u003e Adapting the Model to Fit Your Organization.\u003cbr\u003e \u003cbr\u003e Afterword.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515483382103,"sku":"9780787953515","price":25.64,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/hidden-assets-9780787953515","provider":"Book Curl","version":"1.0","type":"link"}