{"product_id":"heres-the-pitch-9781118137529","title":"Heres the Pitch","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAdvice for every pitch situation a modern day entrepreneur will encounter\u003c\/b\u003e  \u003cp\u003eWhether you''re pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. \u003ci\u003eHere''s the Pitch\u003c\/i\u003e reveals powerful proven techniques to get your audience to take the action you want. You''ll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHere''s the Pitch\u003c\/i\u003e provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDemonstrates proven, effective pitch techniques\u003c\/li\u003e \u003cli\u003eOffers step-by-step advice for preparing your pitch\u003c\/li\u003e \u003cli\u003eHelps you develop a confident, winning mind-set\u003c\/li\u003e \u003cli\u003eExamines a range of pitch scenarios entrepreneurs frequently encounter\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon''t lose out on your next big sale, bid for exp\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction Life’s a Pitch xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I \u003c\/b\u003e\u003cb\u003eThe Mechanics of Pitching 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Power Dynamics of the Pitch 3\u003c\/p\u003e \u003cp\u003eChapter 2 Stand and Deliver 17\u003c\/p\u003e \u003cp\u003eChapter 3 Engage and Inspire 27\u003c\/p\u003e \u003cp\u003eChapter 4 The Power of Stories 37\u003c\/p\u003e \u003cp\u003eChapter 5 Handling Questions 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II \u003c\/b\u003e\u003cb\u003eForms of Pitch 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Attention-Grabbing Pitches 61\u003c\/p\u003e \u003cp\u003eChapter 7 The e-Pitch 73\u003c\/p\u003e \u003cp\u003eChapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III \u003c\/b\u003e\u003cb\u003eSpecific Audiences 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 The Sales Pitch 107\u003c\/p\u003e \u003cp\u003eChapter 10 The Investor Pitch 119\u003c\/p\u003e \u003cp\u003eChapter 11 Crowdfunding: Pitching to the People 139\u003c\/p\u003e \u003cp\u003eChapter 12 Pitching the Media 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV \u003c\/b\u003e\u003cb\u003ePreparation 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Develop a Winning Mind-Set 163\u003c\/p\u003e \u003cp\u003eChapter 14 Prepare to Win 175\u003c\/p\u003e \u003cp\u003eBibliography 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406835261783,"sku":"9781118137529","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118137529.jpg?v=1730497280","url":"https:\/\/bookcurl.com\/products\/heres-the-pitch-9781118137529","provider":"Book Curl","version":"1.0","type":"link"}