{"product_id":"herd-9780470060360","title":"Herd","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCan you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or  more sensitively  the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you'll have little chance of altering it.  \u003cp\u003e\u003ci\u003eHerd\u003c\/i\u003e reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.\u003c\/p\u003e \u003cp\u003eAt one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual.\u003cbr\u003e Adam Morgan, Founder, Eatbigfish\u003c\/p\u003e \u003cp\u003eMark Earl\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium…” (\u003ci\u003eThe Guardian,\u003c\/i\u003e March 2007)  \u003c\/p\u003e\u003cp\u003e\"Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation\" (\u003ci\u003eGulf Business,\u003c\/i\u003e March 2007)\u003c\/p\u003e \u003cp\u003e\"…brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator.\" (\u003ci\u003eSecurities and Investment Review,\u003c\/i\u003e March 2007)\u003c\/p\u003e \u003cp\u003e\"It will change the way you think about marketing.  It will also change the way you think about yourself.\"  (\u003ci\u003eMarketing Direct\u003c\/i\u003e, November 2007) \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eDedication.  \u003cp\u003eForeword by Russell Davies.\u003c\/p\u003e \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003ePart One: A ‘We-Species’ with an illusion of ‘I’.\u003c\/p\u003e \u003cp\u003e1: The Super-Social Ape.\u003c\/p\u003e \u003cp\u003e2: The Illusion of ‘I’.\u003c\/p\u003e \u003cp\u003e3: ‘I’ vs. ‘Us’.\u003c\/p\u003e \u003cp\u003ePart Two: The Seven Principles of Herd Marketing.\u003c\/p\u003e \u003cp\u003e4: Key Principle No. 1: Interaction.\u003c\/p\u003e \u003cp\u003e5: Key Principle No. 2: Infl uence.\u003c\/p\u003e \u003cp\u003e6: Key Principle No. 3: Us-Talk.\u003c\/p\u003e \u003cp\u003e7: Key Principle No. 4: Just Believe.\u003c\/p\u003e \u003cp\u003e8: Key Principle No. 5: (Re-)Light the Fire.\u003c\/p\u003e \u003cp\u003e9: Key Principle No. 6: Co-Creativity.\u003c\/p\u003e \u003cp\u003e10: Key Principle No. 7: Letting Go.\u003c\/p\u003e \u003cp\u003ePart Three: Making Sense of the Herd.\u003c\/p\u003e \u003cp\u003e11: Conclusions.\u003c\/p\u003e \u003cp\u003ePostscript.\u003c\/p\u003e \u003cp\u003eAnd it’s goodnight from him . . . .\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402276413783,"sku":"9780470060360","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470060360.jpg?v=1730479920","url":"https:\/\/bookcurl.com\/products\/herd-9780470060360","provider":"Book Curl","version":"1.0","type":"link"}