{"product_id":"hello-human-9780500023884","title":"Hello Human","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA kaleidoscopic journey tracing the methods and means of visual communication from the cave paintings of the earliest humans to the photograph' of a black hole in deep space.       Since the beginning of our time as humans, we have never stopped making images and inventing channels for visual communication. From the cave dweller creating paintings on a wall at the dawn of civilized time to Instagram influencers today, technology may keep changing, but our need to reach one another, to move one another, to persuade, inform and entertain, has never been so vital.     Hello Human traverses the entire landscape of our diverse, expansive and yet familiar means of visual communication. From the use of the human hand as a symbol, the power and use of gestures and the genesis of the printed book, to the movement between dimensions of reality and the digital realm, pixilation, optics and the understanding of light, Horsham takes his readers on a journey full of unexpected twists and turns, layi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003ePart One: Gesture\u003c\/b\u003e\u003cbr\u003e  A big hand for gesture\u003cbr\u003e  This is a big subject! \u003cbr\u003e  Where technology and gesture meet \u003cbr\u003e  Letters as symbols of power\u003cbr\u003e  Ink, pen and parchment \u003cbr\u003e  Lime x geometry = the rose window\u003cbr\u003e  Geometry and beauty \u003cbr\u003e  Workmanship, risk and character\u003cbr\u003e  Character-building activities\u003cbr\u003e  Playing with the page \u003cbr\u003e  Metal machines and movement \u003cbr\u003e  Shorthand for emotion\u003cbr\u003e  Gesture, the hand and contemporary communication\u003cbr\u003e  Thumbs up: a gesture for now\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003ePart Two: Mechanisation, Machines and Messages\u003c\/b\u003e \u003cbr\u003e  Scribal, tribal, Bible \u003cbr\u003e  Libraries gave us power \u003cbr\u003e  Towards the modern, via the old\u003cbr\u003e  Back to lime, back to lithography \u003cbr\u003e  The shape of water\u003cbr\u003e  Words and images, continued \u003cbr\u003e  News and technology \u003cbr\u003e  Terminology and technology: a deeper dive \u003cbr\u003e  The mechanized mastery of light (and chemicals) \u003cbr\u003e  Harvesting the crop \u003cbr\u003e  Colour and tech\u003cbr\u003e  Size matters\u003cbr\u003e  Propaganda\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003ePart Three: The Third and Fourth Dimensions\u003c\/b\u003e \u003cbr\u003e  Towards the representation of the real \u003cbr\u003e  How to make things look real \u003cbr\u003e  Optics and the processes of reproduction \u003cbr\u003e  Orthographics, modernity and representation \u003cbr\u003e  From reality to abstraction \u003cbr\u003e  Saul and Elaine Bass and modern movement \u003cbr\u003e  The other kind of modern movement\u003cbr\u003e  We need to talk about Charles (-Edouard Jeanneret-Gris) \u003cbr\u003e  Reorienting the purpose of visual communication \u003cbr\u003e  The contemporary reliance on the surreal\u003cbr\u003e  Technology in the service of the surreal\u003cbr\u003e  Artwork, not works of art\u003cbr\u003e  More 3-D than 3-D \u003cbr\u003e  Time-based media \u003cbr\u003e  Mastery of the pixel \u003cbr\u003e  \u003cbr\u003e  \u003cb\u003ePart Four: The Digital World\u003c\/b\u003e\u003cbr\u003e  Amazing tales of information storage and retrieval \u003cbr\u003e  Secret channels that everyone knows\u003cbr\u003e  Break the Internet® \u003cbr\u003e  I am an individual; we are a community \u003cbr\u003e  Finding and making the tools for individual expression\u003cbr\u003e  Meme, me me, MAGA, gaga\u003cbr\u003e  Education, education, education\u003cbr\u003e  \u003cbr\u003e  \u003cb\u003ePart Five: Nothing is Real\u003c\/b\u003e\u003cbr\u003e  Nothing is real – or is it? \u003cbr\u003e  Feelings, nothing more than feelings\u003cbr\u003e  Living with Brautigan’s prediction\u003cbr\u003e  Keeping it real\u003cbr\u003e  Quality\u003cbr\u003e  Epilogue \u003cbr\u003e  Notes\u003cbr\u003e","brand":"Thames \u0026 Hudson Ltd","offers":[{"title":"Default Title","offer_id":49402749321559,"sku":"9780500023884","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780500023884.jpg?v=1730481398","url":"https:\/\/bookcurl.com\/products\/hello-human-9780500023884","provider":"Book Curl","version":"1.0","type":"link"}