{"product_id":"heartland-9780471499367","title":"Heartland","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn his new book, Mark Scott tackles the issue of the global firm, whose constituent parts traverse many communities. He suggests to readers that the key to creating the commitment required for sustainable success is to think of the firm as a society of natural communities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"a bold and original book ...lucid, lively and shot through with absorbing ideas\". (Financial Times, 15th August 2001)\u003cbr\u003e \u003cbr\u003e \"...well argued...\" (Sunday Times 23 December 2001)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface: A Map of the Human Heart.\u003cbr\u003e \u003cbr\u003e The Ambivalent Corporation: Global Giant or House of Straw?\u003cbr\u003e \u003cbr\u003e Corporate Schizophrenia: The National Jekyll versus the Global Hyde.\u003cbr\u003e \u003cbr\u003e Creating Societies: The Case of the Nation State.\u003cbr\u003e \u003cbr\u003e State versus Corporation: Identifying the Common Genes.\u003cbr\u003e \u003cbr\u003e The State of the Nation State: Opportunity or Threat?\u003cbr\u003e \u003cbr\u003e Founding the Corporate State: Laying the Philosophical Foundations.\u003cbr\u003e \u003cbr\u003e The Moral Foundation: Answering the Great 'Why?'\u003cbr\u003e \u003cbr\u003e The Selfish Gene: Learning to Think 'Us', Not 'Me, Me, Me...'\u003cbr\u003e \u003cbr\u003e The Identity Game: Answering the Great 'Who Am I?'\u003cbr\u003e \u003cbr\u003e The Origin of Species: The History of History.\u003cbr\u003e \u003cbr\u003e The Restless Spirit: The Perpetual Interrogative.\u003cbr\u003e \u003cbr\u003e Positive Thinking: Things Can Only Get Better.\u003cbr\u003e \u003cbr\u003e Lady Enigma: The Hunger for Forbidden Fruit.\u003cbr\u003e \u003cbr\u003e Differentiation or Death: Fortifying the Heartland of the Firm.\u003cbr\u003e \u003cbr\u003e Selected Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515428987223,"sku":"9780471499367","price":49.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/heartland-9780471499367","provider":"Book Curl","version":"1.0","type":"link"}