{"product_id":"healthcare-biotechnology-a-practical-guide-9780367452278","title":"Healthcare Biotechnology A Practical Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFocusing on the management of healthcare related biotechnology, this text is a practical guide assisting all healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarket planning, biopromotion, product life cycle management, and b\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThe Healthcare Biotechnology Industry:\u003c\/strong\u003e Bioeconomy. \u003cstrong\u003eIntellectual Property: \u003c\/strong\u003eIntellectual Property Management. Biolicensing. \u003cstrong\u003eFunding:\u003c\/strong\u003e Biofinance. Biopartnering. \u003cstrong\u003eNew Product Development: \u003c\/strong\u003eBiodrug Research. Biomanufacturing. \u003cstrong\u003eMarketing:\u003c\/strong\u003e Biomarketing planning. Biopromotion. Biopricing. Biosupply Chain. Product Life Cycle Management. \u003cstrong\u003eRunning the Business\u003c\/strong\u003e: Biobusiness models. Biosimilars Model. Biocompany Life Cycle.\u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":52090681196887,"sku":"9780367452278","price":58.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367452278.jpg?v=1762273064","url":"https:\/\/bookcurl.com\/products\/healthcare-biotechnology-a-practical-guide-9780367452278","provider":"Book Curl","version":"1.0","type":"link"}