{"product_id":"healthcare-biotechnology-9781439847466","title":"Healthcare Biotechnology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a solid grounding in biopharmaceutical research and development procedures. Unfortunately there has been a dearth of resources for this aspect of the field. Until now. \u003cbr\u003e\u003cbr\u003eFocusing on the management of healthcare-related biotech, from conception through the product's regulatory approval and entire life cycle, \u003cstrong\u003eHealthcare Biotechnology: A Practical Guide \u003c\/strong\u003eprovides a practical, applicable resource to assist all health-care related biotech professionals in their day-to-day activities from the lab to the boardroom.\u003cbr\u003e\u003cbr\u003eDivided into six sections, the book begins with current systems and recent progress and controversy, major players and products, and a comparison with the pharmaceutical industry. It covers intellectual property protection and management, the innovation cycle,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.\" -British Journal of Biomedical Science\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Healthcare Biotechnology Industry:\u003c\/strong\u003e Bioeconomy. \u003cstrong\u003eIntellectual Property: \u003c\/strong\u003eIntellectual Property Management. Biolicensing. \u003cstrong\u003eFunding:\u003c\/strong\u003e Biofinance. Biopartnering. \u003cstrong\u003eNew Product Development: \u003c\/strong\u003eBiodrug Research. Biomanufacturing. \u003cstrong\u003eMarketing:\u003c\/strong\u003e Biomarketing planning. Biopromotion. Biopricing. Biosupply Chain. Product Life Cycle Management. \u003cstrong\u003eRunning the Business\u003c\/strong\u003e: Biobusiness models. Biosimilars Model. Biocompany Life Cycle.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49408296649047,"sku":"9781439847466","price":142.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781439847466.jpg?v=1730502331","url":"https:\/\/bookcurl.com\/products\/healthcare-biotechnology-9781439847466","provider":"Book Curl","version":"1.0","type":"link"}