{"product_id":"health-communication-9780745697734","title":"Health Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHealth communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques, \u003ci\u003eHealth Communication\u003c\/i\u003e offers much to students as well as those working in health today.\"\u003cbr\u003e\u003cb\u003e —Dr Ranjit Khutan, University of Wolverhampton\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e \"This is an original and good quality contribution to the literature. The authors are setting an important and new critical agenda, drawing together contributions from a variety of disciplines. The clear focus on the social construction of health and health related decision making encourages critical analysis of many of the 'taken for granted' assumptions about how to communicate successfully with people about health.\"\u003cbr\u003e\u003cb\u003e —Dr Paul Reid, University of Central Lancashire\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eDetailed table of contents \u003cbr\u003e \u003cbr\u003e Acknowledgements \u003cbr\u003e \u003cbr\u003e Part 1: Theoretical Perspectives \u003cbr\u003e \u003cbr\u003e Chapter 1: Introduction to Health Communication: Theoretical and Critical Perspectives \u003cbr\u003e \u003cbr\u003e Chapter 2: Communication Theory \u003cbr\u003e \u003cbr\u003e Chapter 3: Educational Theory \u003cbr\u003e \u003cbr\u003e Part 2: Key Topics \u003cbr\u003e \u003cbr\u003e Chapter 4: Psychological Theory \u003cbr\u003e \u003cbr\u003e Chapter 5: Methods and Media \u003cbr\u003e \u003cbr\u003e Chapter 6: Social Marketing \u003cbr\u003e \u003cbr\u003e Chapter 7: Health Literacy \u003cbr\u003e \u003cbr\u003e Part 3: Issues and Challenges \u003cbr\u003e \u003cbr\u003e Chapter 8: Challenges in Health Communication and Behaviour Change \u003cbr\u003e \u003cbr\u003e Chapter 9: The Politics of Health Communication and Behaviour Change \u003cbr\u003e \u003cbr\u003e Chapter 10: Looking to the Future \u003cbr\u003e \u003cbr\u003e References \u003cbr\u003e \u003cbr\u003e Index \u003cbr\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48865708310871,"sku":"9780745697734","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745697734.jpg?v=1722275206","url":"https:\/\/bookcurl.com\/products\/health-communication-9780745697734","provider":"Book Curl","version":"1.0","type":"link"}