{"product_id":"health-and-medical-public-relations-9780415613316","title":"Health and Medical Public Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eHealth and Medical Public Relations\u003c\/em\u003e takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. \u003c\/p\u003e\u003cp\u003eKey features include: \u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eAdvice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public \u003c\/li\u003e\n\u003cli\u003eCoverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers\u003c\/li\u003e\n\u003cli\u003eCase studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examp\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePart A: Health PR in Context\u003c\/strong\u003e Chapter 1: What is PR? Chapter 2: Health and medical PR sectors Chapter 3: Roles within health and medical PR \u003cstrong\u003ePart B: Media Relations\u003c\/strong\u003e Chapter 4: Getting your voice heard: basic health public relations activities Chapter 5: Why health is big news Chapter 6: Other types of health story Chapter 7: New Media Chapter 8: Journals \u003cstrong\u003ePart C: Communicating health in theory and practice\u003c\/strong\u003e Chapter 9: Health \u0026amp; medical public relations planning Chapter 10: Communication, Consultation and Access \u003cstrong\u003ePart D: Health and medical PR in society\u003c\/strong\u003e Chapter 11: Politics, ethics and the media \u003cstrong\u003ePart E: A bit of history \u003c\/strong\u003e Chapter 12: Health and Medical PR: a Modern History \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018173579607,"sku":"9780415613316","price":42.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415613316.jpg?v=1750775892","url":"https:\/\/bookcurl.com\/products\/health-and-medical-public-relations-9780415613316","provider":"Book Curl","version":"1.0","type":"link"}