{"product_id":"health-analytics-9781118383049","title":"Health Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA hands-on, analytics road map for health industry leaders\u003c\/b\u003e  \u003cp\u003eThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to cross the chasm. The ultimate analytics guide for the health industry leader, this essential book equips business leaders with little-to-no experience in analytics to understand how to incorporate analytics as a cornerstone of their 21st century competitive business strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePaints the picture for a new health enterprise, one focused on the patient\u003c\/li\u003e \u003cli\u003eExplores the financial components of this new operating model, using analytics to optimize the tradeoffs between cost and value\u003c\/li\u003e \u003cli\u003eDeals with the rising role of the consumer, using analytics to create a completely new health engagement model\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Changing Business for a Changing Science 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Gathering 1\u003c\/p\u003e \u003cp\u003eHow Can Medicine Become Smarter? 3\u003c\/p\u003e \u003cp\u003eComplexity Exceeding Cognition 4\u003c\/p\u003e \u003cp\u003eLearning from Other Industries 6\u003c\/p\u003e \u003cp\u003eNancy 7\u003c\/p\u003e \u003cp\u003eCharacterizing Health Analytics 8\u003c\/p\u003e \u003cp\u003eThe Gathering Revisited 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Convergence and the Capability Map 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNice Job, But . . . 11\u003c\/p\u003e \u003cp\u003eFifty Flashlights 12\u003c\/p\u003e \u003cp\u003eConvergence Defined 13\u003c\/p\u003e \u003cp\u003eIs Convergence Really Required? 14\u003c\/p\u003e \u003cp\u003eThe Rush to Health It 17\u003c\/p\u003e \u003cp\u003eThe Capability Map 18\u003c\/p\u003e \u003cp\u003ePutting the Capability Map to Use 21\u003c\/p\u003e \u003cp\u003eHealth Analytics as a Discipline 23\u003c\/p\u003e \u003cp\u003eNotes 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Four Enterprise Disciplines of Health Analytics 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHeresy 27\u003c\/p\u003e \u003cp\u003eHealth Analytics for the Nonanalytical 29\u003c\/p\u003e \u003cp\u003eInformation Management 30\u003c\/p\u003e \u003cp\u003eStatistics 36\u003c\/p\u003e \u003cp\u003eInformation Delivery 39\u003c\/p\u003e \u003cp\u003eHigh-Performance Computing 41\u003c\/p\u003e \u003cp\u003eMaturation and Scale 42\u003c\/p\u003e \u003cp\u003eEnterprise-Class Analytics: Putting it All Together 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Dealing with Data 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCallimachus 47\u003c\/p\u003e \u003cp\u003eNot a Drop to Drink 48\u003c\/p\u003e \u003cp\u003eDefining Data 48\u003c\/p\u003e \u003cp\u003eBig Data 49\u003c\/p\u003e \u003cp\u003eGrowth in Data Provisioning 52\u003c\/p\u003e \u003cp\u003eThe Excuses Every Leader Needs to Know 54\u003c\/p\u003e \u003cp\u003eBuilding for Tomorrow 58\u003c\/p\u003e \u003cp\u003eConclusion 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 BEST Care, First Time, Every Time 63\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eBy Dr. Graham Hughes, Chief Medical Officer, SAS Center for Health Analytics and Insights\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMedicine: Art, Science, or Both? 63\u003c\/p\u003e \u003cp\u003eLeveraging Evidence to Deliver Improved Outcomes 66\u003c\/p\u003e \u003cp\u003eWhat are Clinical Outcomes? 68\u003c\/p\u003e \u003cp\u003eSupplementing the Unaided Human Mind 72\u003c\/p\u003e \u003cp\u003eHealth Care’s Dark Fiber 74\u003c\/p\u003e \u003cp\u003eIdentifying Hidden Patterns 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Financial Performance and Reimbursement 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoals 79\u003c\/p\u003e \u003cp\u003eStructures and Models 80\u003c\/p\u003e \u003cp\u003eMany Names, Common Attributes 83\u003c\/p\u003e \u003cp\u003eWhat is Needed 86\u003c\/p\u003e \u003cp\u003eSurviving and Thriving 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Health Outcomes Analysis 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo Leeches Necessary 95\u003c\/p\u003e \u003cp\u003eOrientation 96\u003c\/p\u003e \u003cp\u003eThe Big Seven + One 97\u003c\/p\u003e \u003cp\u003eTiming is Everything 98\u003c\/p\u003e \u003cp\u003eGroupers 100\u003c\/p\u003e \u003cp\u003eThe Population-Patient Pivot 101\u003c\/p\u003e \u003cp\u003ePatients Like this One 104\u003c\/p\u003e \u003cp\u003eOne Model, Many Beneficiaries 107\u003c\/p\u003e \u003cp\u003eThe Role of Rules Engines 109\u003c\/p\u003e \u003cp\u003eChallenges in Health Outcomes Analytics 110\u003c\/p\u003e \u003cp\u003eHealth Outcomes Analytics in Practice 113\u003c\/p\u003e \u003cp\u003eThe Marvelous Leech 114\u003c\/p\u003e \u003cp\u003eNote 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Health Value and Cost 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Asymmetrical Industry 117\u003c\/p\u003e \u003cp\u003eKaplan and Porter’s Stand 120\u003c\/p\u003e \u003cp\u003eThe Elusive Health Value 121\u003c\/p\u003e \u003cp\u003eDissecting Value 123\u003c\/p\u003e \u003cp\u003eLinking Costs to Risk 132\u003c\/p\u003e \u003cp\u003eValue Innovation 133\u003c\/p\u003e \u003cp\u003eNote 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The New Behavioral Health 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDangerous Portals 135\u003c\/p\u003e \u003cp\u003eThe Health-Mindedness Gene Experiment 136\u003c\/p\u003e \u003cp\u003eEngel’s Model 137\u003c\/p\u003e \u003cp\u003eThe New Evolving Science of Behavioral Health 138\u003c\/p\u003e \u003cp\u003eWhat You Are 140\u003c\/p\u003e \u003cp\u003eWhat You Experience 142\u003c\/p\u003e \u003cp\u003eWhat You Do 143\u003c\/p\u003e \u003cp\u003eWhat You Believe 145\u003c\/p\u003e \u003cp\u003eInfluencing Change 145\u003c\/p\u003e \u003cp\u003ePutting Into Practice 146\u003c\/p\u003e \u003cp\u003eOutcomes 148\u003c\/p\u003e \u003cp\u003eNotes 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Customer Insights 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Consumerized Patient 151\u003c\/p\u003e \u003cp\u003eWill the Real Customer Please Stand Up? 151\u003c\/p\u003e \u003cp\u003eWhat are Customer Analytics? 154\u003c\/p\u003e \u003cp\u003eA Framework of Customer Analytics 155\u003c\/p\u003e \u003cp\u003eSharing Insights 161\u003c\/p\u003e \u003cp\u003eAdherence 163\u003c\/p\u003e \u003cp\u003eBeyond Commercial 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Risk Management 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRisky Business 167\u003c\/p\u003e \u003cp\u003eWhy are Risks So Hard? 168\u003c\/p\u003e \u003cp\u003eRecharacterizing Risk Factors 169\u003c\/p\u003e \u003cp\u003eThe Example of Customer Segmentation 170\u003c\/p\u003e \u003cp\u003eRisk Interdependencies 171\u003c\/p\u003e \u003cp\u003eEverybody in the Pool 173\u003c\/p\u003e \u003cp\u003eThe Catch 175\u003c\/p\u003e \u003cp\u003eRisk Adjustment 176\u003c\/p\u003e \u003cp\u003eBorrowing from Other Industries 178\u003c\/p\u003e \u003cp\u003eGrowing Risks 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Quality and Safety 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Quality 181\u003c\/p\u003e \u003cp\u003eNot Your Father’s Toyota 184\u003c\/p\u003e \u003cp\u003eOn Track 185\u003c\/p\u003e \u003cp\u003eAvoiding the Obvious 187\u003c\/p\u003e \u003cp\u003eWe Just Have to Do This 188\u003c\/p\u003e \u003cp\u003eThe Growing Inventory 189\u003c\/p\u003e \u003cp\u003eStrategy and Performance Management 191\u003c\/p\u003e \u003cp\u003eTransparency and Benchmarking 192\u003c\/p\u003e \u003cp\u003eSetting Quality Targets 195\u003c\/p\u003e \u003cp\u003eDrug Safety 197\u003c\/p\u003e \u003cp\u003eThe Burden of Insight 198\u003c\/p\u003e \u003cp\u003eNotes 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 The New Research and Development 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReturning to Alexandria 201\u003c\/p\u003e \u003cp\u003eThe End of Theory 202\u003c\/p\u003e \u003cp\u003eGoals of a New Research Model 205\u003c\/p\u003e \u003cp\u003eCharacteristics of a New Research Paradigm 207\u003c\/p\u003e \u003cp\u003eTarget Improvement Areas 209\u003c\/p\u003e \u003cp\u003eThe Data Conundrum 216\u003c\/p\u003e \u003cp\u003eThe Big Four 219\u003c\/p\u003e \u003cp\u003eOne That Does What It Should 221\u003c\/p\u003e \u003cp\u003eNotes 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Conclusions 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking on Research 227\u003c\/p\u003e \u003cp\u003eFive Phases of Value-Based Analytical Innovation 230\u003c\/p\u003e \u003cp\u003ePhase 0: The Plan 232\u003c\/p\u003e \u003cp\u003eManaging Capability Maturity 233\u003c\/p\u003e \u003cp\u003eWisdom and Health 237\u003c\/p\u003e \u003cp\u003eAbout the Author 239\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406862197079,"sku":"9781118383049","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118383049.jpg?v=1730497370","url":"https:\/\/bookcurl.com\/products\/health-analytics-9781118383049","provider":"Book Curl","version":"1.0","type":"link"}