{"product_id":"heads-broadcasting-in-america-9780205608133","title":"Heads Broadcasting in America","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAfter fifty years of market prominence and incredible demand from loyal users, \u003cem\u003eHeadâs Broadcasting in Americaâs\u003c\/em\u003e tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHeadâs Broadcasting in America\u003c\/em\u003e distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually throug\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Introducing Electronic Media; Chapter 2 From Radio to Television; Chapter 3 Cable and Newer Media; Chapter 4 How Electronic Media Work; Chapter 5 Distribution by Wired Relays, Wireless Relays, and over the Internet; Chapter 6 Commercial Operations; Chapter 7 Noncommercial Services; Chapter 8 Programs and Programming Basics; Chapter 9 Audience Measurement; Chapter 10 Media Theory and Effects; Chapter 11 The Communications Act, Licensing, and Structural Regulation; Chapter 12 Constitutional Issues and Content Regulation; Chapter 13 A Global View;\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577245995351,"sku":"9780205608133","price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780205608133.jpg?v=1746094520","url":"https:\/\/bookcurl.com\/products\/heads-broadcasting-in-america-9780205608133","provider":"Book Curl","version":"1.0","type":"link"}