{"product_id":"hard-to-break-9780691194325","title":"Hard to Break","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"As he explores why humans evolved to be so habit-driven, Poldrack considers dopamine, which is crucial in forming habits for its impacts on brain plasticity; questions the efficacy of mindfulness (now a 'billion-dollar industry'); and covers the formation of addictions, which he calls 'habits gone bad.' Poldrack's study is strongest when he describes experiments on interrupting habit formation on a cellular level, which can potentially help one shed such undesirable behaviors as smoking and overeating. . . . This is a worthy intellectual adventure, one that’s well articulated for readers looking for rigorous study.\" * Publishers Weekly *","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":49403877851479,"sku":"9780691194325","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780691194325.jpg?v=1730484777","url":"https:\/\/bookcurl.com\/products\/hard-to-break-9780691194325","provider":"Book Curl","version":"1.0","type":"link"}