{"product_id":"happy-trails-9781474623599","title":"Happy Trails","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAndrew Lauder is one of British record business''s most significant and highly influential figures but outside the music industry few people will probably know his name. He''s always retained a fan''s perspective which, combined with an exceptional knowledge of music, meant he was at ease around musicians and never happier than spending time with them. During the later ''60s and throughout the ''70s in particular (working at the legendary United Artists), he had a knack of being one step ahead of the next trend. In hindsight it''s easy to identify the changing eras in music but underground music, pub rock and punk in Britain, for example, evolved quite seamlessly and it was visionaries like Andrew who, instinctively, saw what was coming and helped bring about those transitions. He was ahead of the game in other ways too; pioneering a more creative way of marketing and promoting records and revolutionising the way catalogue was organised and presented. This is his story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMany people who love music - or think they do - aspire to the A\u0026amp;R role. Some are chosen. Very few succeed. Hardly any succeed as significantly and consistently as Andrew Lauder. \u003cbr\u003eFor 40 years, Andrew was an A\u0026amp;R man on whom those rivals kept the closest of eyes (I know that for certain because for a while I was one of them, and saw how good he was). Without making a fuss, without bothering - unlike so many -- about raising his own public profile, he applied his knowledge and enthusiasm to the business of identifying interesting musicians and helping them to reach an audience.\u003c\/p\u003e * Richard Williams *\u003cbr\u003eOh, so that's what happened...\u003cb\u003ea crisp and more-ish read\u003c\/b\u003e. Among the many qualities admired by us musicians who worked with Andrew was his modesty and self-effacement. It's remarkable how, in a book which documents his many successes and accomplishments, that lovely voice and manner is still unmistakable. * Nick Lowe *\u003cbr\u003eLauder was co-founder of the labels Radar, F-Beat, Demon and Silvertone; this came after a decade in United Artists corporate trenches backing such unlikely nags as Can, Hawkwind, Dr Feelgood, and The Stranglers, as well as fading memories like the Groundhogs and Man. Characteristically discreet, his \u003cb\u003efascinating inside track\u003c\/b\u003e on what went wrong with the Stones Roses exemplifies the collision of \u003cb\u003eenthusiasm, licenced creativity, sharp practice\u003c\/b\u003e and turf wars that made the music biz much more than just another office job. * Mojo *\u003cbr\u003e\u003cb\u003eWarm and detailed, this is a great lid-lifter from a reliable, affable narrator\u003c\/b\u003e...his enthusiasm and passion for pop is overwhelming. * Record Collector *\u003cbr\u003e\u003ci\u003eHappy Trails\u003c\/i\u003e is \u003cb\u003efull of such quirks of good fortune\u003c\/b\u003e that it's tempting to describe Andrew Lauder's career in A\u0026amp;R terms of luck, rather than his ability to detect and nourish talent.  His good humour only cracks when discussing the contractual wrangles between his label, Silvertone, and the Stone Roses (not his fault - the dodgy contract pre-dated his involvement.) * Uncut *\u003cbr\u003e\u003ci\u003eHappy Trails\u003c\/i\u003e \u003cb\u003egives the reader a window into a charmed life\u003c\/b\u003e that most of us can only dream of. * Shindig *\u003cbr\u003eA \u003cb\u003emust read for fans of the seventies British underground\u003c\/b\u003e. It was Lauder who created the environment within which Hawkwind could rise from the dishevelled jam band he signed in 1969, to become one of the most inventive acts of the early seventies. Lauder's far-sighted recruitment of Amon Düül II and Can lit the fuse for the 'krautrock' explosion of the early 1970s (a term, incidentally, that he loathed); and Lauder effectively god-parented the pub rock boom a couple of years later. * Goldmine *\u003cbr\u003e\u003cb\u003eThis welcome account (is) a joy to read\u003c\/b\u003e * Caught By The River *\u003cbr\u003e\u003cp\u003e\u003ci\u003eHappy Trails\u003c\/i\u003e is a \u003cb\u003ebook for music historians and crate diggers, particularly lovers of the blues\u003c\/b\u003e from the '60s through to the '00s.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAndrew Lauder's tale is a classic one: young and naïve country boy who came to the big city, fell into a random, entry-level but opportune position at the publishing company Southern Music, and went on to make his mark in the industry for half a century. During his tenure at various music companies in the UK Lauder released key albums from Elvis Costello, the Stranglers, Buzzcocks, Hawkwind, Can, Neu! and the Stone Roses.\u003c\/p\u003e * Spin Magazine *\u003cbr\u003eLauder is a solid writer, and presents his story with an authentically humble tone that really makes you want to sit down with him for a beer and chat. Can there be a better recommendation than that? * The Wire *\u003cbr\u003e\u003ci\u003eHappy Trails \u003c\/i\u003eis one of the most absorbing and relatable behind-the-scenes music business memoirs you'll ever read * Ugly Things *","brand":"Orion Publishing Co","offers":[{"title":"Default Title","offer_id":48885798797655,"sku":"9781474623599","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474623599.jpg?v=1722537737","url":"https:\/\/bookcurl.com\/products\/happy-trails-9781474623599","provider":"Book Curl","version":"1.0","type":"link"}