{"product_id":"handbook-of-marketing-scales-9781412980180","title":"Handbook of Marketing Scales","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe \u003cstrong\u003eHandbook of Marketing Scales, Third Edition\u003c\/strong\u003e, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMore than 150 scales are included in the Handbook. \u003c\/b\u003eMany scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMore than 70 new scales have been added to the Third Edition.\u003c\/b\u003e New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEach scale is prefaced by the same information.\u003c\/b\u003e Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe book includes a number of measures that have been used i\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a handbook of scales that are used in empirical marketing and consumer behaviour research. In seven chapters, this third edition mirrors the six major areas of marketing mix and consumer behaviour variables as well as a general introduction. The six areas are: (1) traits and individual difference variables; (2) values and goals; (3) involvement, information processing, and affect; (4) reactions to marketing stimuli; (5) attitudes about the performance of business firms, satisfaction and post-purchase behaviour, social agencies, and the mar- ketplace; and (6) sales, sales management, organizational behaviour, and interfirm–intrafirm issues. For each scale, the following information is provided: construct, description, and development of the scale, the samples used in development, validity, scores, source, and references and last but not least, the actual scale items and dimensions to which they belong. -- Prof. Dr. Lucia A. Reisch\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface 1. Introduction    Criteria for Scale Deletions\/Additions    Search Procedures    Format of the Book and Presentation of Measures    Caveats and Cautions    Evaluation of Measures    Reliability    Construct Validity    Other Issues to Consider    Summary    References 2. Traits and Individual Difference Variables    Scales Related to Interpersonal Orientation, Needs\/Preferences, and Self-Concept    Scales Related to Consumer Compulsiveness and Impulsiveness    Scales Related to Country Image and Affiliation    Scales Related to Consumer Opinion Leadership and Opinion Seeking    Scales Related to Innovativeness    Scales Related to Consumer Social Influence 3. Values and Goals    General Values    Appendix to General Values    Values Related to Environmentalism and Socially Responsible Consumption    Values Related to Materialism and Possessions\/Objects    Appendix to Materialism and Possessions\/Objects    Values Related to Goal Orientations and Planning 4. Involvement, Information Processing, and Affect    Involvement General to Several Product Classes    Purchasing Involvement    Scales Related to Information Processing: Optimal Stimulation Measures    Scales Related to Processing Style    Scales Related to Affect 5. Reactions to Marketing Stimuli    Measures Related to Ad Emotions and Ad Content    Measures Related to Brand\/Product Responses and Shopping Styles    Measures Related to Pricing Responses 6. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace    Consumer Attitudes Toward Business Practices and Marketing    Scales Related to Post- Purchase Behavior: Consumer Discontent    Business Attitudes Toward the Marketplace 7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues    Job Satisfaction Measures    Role Perceptions\/Conflict    Job Burnout\/Tension    Performance Measures    Control and Leadership    Organizational Commitment    Sales\/Selling Approaches    Inter-\/Intrafirm Issues of Influence and Power    Other Measures Related to Interfirm Issues    Index About the Editors\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":51359392006487,"sku":"9781412980180","price":147.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781412980180.jpg?v=1754124519","url":"https:\/\/bookcurl.com\/products\/handbook-of-marketing-scales-9781412980180","provider":"Book Curl","version":"1.0","type":"link"}