{"product_id":"handbook-of-marketing-for-continuing-education-9780470623121","title":"Handbook of Marketing for Continuing Education","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses. .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart One: The Components of Effective Marketing\u003c\/p\u003e \u003cp\u003ePart Two: Positioning Your Organization in the Market\u003c\/p\u003e \u003cp\u003ePart Three: Effective Direct-Mail Marketing\u003c\/p\u003e \u003cp\u003ePart Four: Effective Public Relations\u003c\/p\u003e \u003cp\u003ePart Five: Effective Advertising\u003c\/p\u003e \u003cp\u003ePart Six: Effective Personal Sales\u003c\/p\u003e \u003cp\u003ePart Seven: Making Marketing Work in Your Organization\u003c\/p\u003e \u003cp\u003ePart Eight: Strategies for Ongoing Success in Marketing\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402380321111,"sku":"9780470623121","price":52.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470623121.jpg?v=1730480217","url":"https:\/\/bookcurl.com\/products\/handbook-of-marketing-for-continuing-education-9780470623121","provider":"Book Curl","version":"1.0","type":"link"}