{"product_id":"gutenbergs-europe-9780745672588","title":"Gutenbergs Europe","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMajor transformations in society are always accompanied by parallel transformations in systems of social communication    what we call the media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Combining meticulous scholarship with persuasive comparisons between the print and the digital revolutions, Frédéric Barbier has made the most important contribution to the field since Elizabeth Eisenstein�s \u003ci\u003eThe Printing Press as an Agent of Change.\"\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e Peter Burke, Cambridge University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e \"The great strength of this book is that it roots Gutenberg�s invention so firmly in the mediaeval craft society from which it emerged.  Gutenberg was able to draw on a range of pre-existing techniques and developing markets; without these transformations, so meticulously explored here, the print revolution might have been still-born.\"\u003cbr\u003e\u003cb\u003e Andrew Pettegree, St. Andrews University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eContents\u003c\/li\u003e\n\u003cli\u003eForeword\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003ePart one Gutenberg before Gutenberg\u003c\/li\u003e\n\u003cli\u003eChapter 1 The preconditions for a new economy of the media\u003c\/li\u003e\n\u003cli\u003eThe key space of modernity: the town\u003c\/li\u003e\n\u003cli\u003eThe market in education\u003c\/li\u003e\n\u003cli\u003eThe emergence of the political\u003c\/li\u003e\n\u003cli\u003eChapter 2 The economy of the book\u003c\/li\u003e\n\u003cli\u003eManuscript production\u003c\/li\u003e\n\u003cli\u003eChange: the objects and practices\u003c\/li\u003e\n\u003cli\u003eChapter 3 The birth of the market\u003c\/li\u003e\n\u003cli\u003eThe market and its regulation\u003c\/li\u003e\n\u003cli\u003eThe religious paradigm, or the emergence of the masses\u003c\/li\u003e\n\u003cli\u003eWriting: work and the professions\u003c\/li\u003e\n\u003cli\u003ePart 2 The age of start-ups\u003c\/li\u003e\n\u003cli\u003eChapter 4 The development and logics of innovation\u003c\/li\u003e\n\u003cli\u003ePaper and papermaking\u003c\/li\u003e\n\u003cli\u003eXylography\u003c\/li\u003e\n\u003cli\u003ePunches, forms and moulds\u003c\/li\u003e\n\u003cli\u003eChapter 5 Gutenberg and the invention of printing\u003c\/li\u003e\n\u003cli\u003eHistorical portrait of a city\u003c\/li\u003e\n\u003cli\u003eStrasbourg\u003c\/li\u003e\n\u003cli\u003eThe return to Mainz\u003c\/li\u003e\n\u003cli\u003eChapter 6 Innovation\u003c\/li\u003e\n\u003cli\u003eTechniques: innovation in processes\u003c\/li\u003e\n\u003cli\u003ePractices\u003c\/li\u003e\n\u003cli\u003eThe society of the workshops\u003c\/li\u003e\n\u003cli\u003eThe invention of the graphosphere\u003c\/li\u003e\n\u003cli\u003ePart three The first media revolution\u003c\/li\u003e\n\u003cli\u003eChapter 7 Printing conquers the world\u003c\/li\u003e\n\u003cli\u003eThe spread of the innovation\u003c\/li\u003e\n\u003cli\u003eRanking the cities\u003c\/li\u003e\n\u003cli\u003eConjunctures and specializations: the market and innovation\u003c\/li\u003e\n\u003cli\u003eChapter 8 The nature of text\u003c\/li\u003e\n\u003cli\u003eThe book system\u003c\/li\u003e\n\u003cli\u003eThe meaning of the text\u003c\/li\u003e\n\u003cli\u003eThe 'book-machine'\u003c\/li\u003e\n\u003cli\u003eChapter 9 The media explosion\u003c\/li\u003e\n\u003cli\u003eA new paradigm: production and reproduction\u003c\/li\u003e\n\u003cli\u003eThe Reformation and printing\u003c\/li\u003e\n\u003cli\u003eRegulation: imposing order on books\u003c\/li\u003e\n\u003cli\u003ePrinting and governments\u003c\/li\u003e\n\u003cli\u003eConclusion\u003c\/li\u003e\n\u003cli\u003eChronologies\u003c\/li\u003e\n\u003cli\u003eSemiology and virtuality\u003c\/li\u003e\n\u003cli\u003eGutenberg�s Europe\u003c\/li\u003e\n\u003cli\u003eNotes\u003c\/li\u003e\n\u003cli\u003eAbbreviations\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48865707163991,"sku":"9780745672588","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745672588.jpg?v=1722275201","url":"https:\/\/bookcurl.com\/products\/gutenbergs-europe-9780745672588","provider":"Book Curl","version":"1.0","type":"link"}