{"product_id":"guitar-lessons-9780470937877","title":"Guitar Lessons","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePresents an inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers. The author mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ethe entrepreneur s tale, elegantly told thoroughly enjoyable story of business success. ' (Director, March 2011). An enjoyable autobiography full of homespun wisdom and telling anecdotes. (Guitarist, April 2011). Be enthused by a story of guts and gumption steadfast commitment to quality and the hard lesson along the road to success. (The Market, May 2011). a great success story. (Business Destination, May 2011).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: \u003ci\u003eRust Never Sleeps\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003eChapter 1: Life’s Little Lessons 1\u003c\/p\u003e \u003cp\u003eChapter 2: My Very First Guitar 9\u003c\/p\u003e \u003cp\u003eChapter 3: Inspiration 23\u003c\/p\u003e \u003cp\u003eChapter 4: The American Dream 31\u003c\/p\u003e \u003cp\u003eChapter 5: On Our Own 43\u003c\/p\u003e \u003cp\u003eChapter 6: Early Successes and Early Failures 53\u003c\/p\u003e \u003cp\u003eChapter 7: Sweat Equity 65\u003c\/p\u003e \u003cp\u003eChapter 8: Figuring It Out, One Guitar at a Time 81\u003c\/p\u003e \u003cp\u003eChapter 9: Finding Our Place 101\u003c\/p\u003e \u003cp\u003eChapter 10: Gaining Traction 115\u003c\/p\u003e \u003cp\u003eChapter 11: On the Move 125\u003c\/p\u003e \u003cp\u003eChapter 12: Making Our Case 133\u003c\/p\u003e \u003cp\u003eChapter 13: We’re All in This Together 141\u003c\/p\u003e \u003cp\u003eChapter 14: Embracing Technology 159\u003c\/p\u003e \u003cp\u003eChapter 15: Building Our Brand 169\u003c\/p\u003e \u003cp\u003eChapter 16: Innovation 183\u003c\/p\u003e \u003cp\u003eChapter 17: Artists and Celebrities 195\u003c\/p\u003e \u003cp\u003eChapter 18: In 10 Years We’ll Be Glad We Did 207\u003c\/p\u003e \u003cp\u003eChapter 19: The Third Owner 215\u003c\/p\u003e \u003cp\u003eEPILOGUE 227\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402461651287,"sku":"9780470937877","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470937877.jpg?v=1730480482","url":"https:\/\/bookcurl.com\/products\/guitar-lessons-9780470937877","provider":"Book Curl","version":"1.0","type":"link"}