{"product_id":"guinness-9780470120521","title":"Guinness","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGuinness Stout has a unique place in global beverage folklore. It's a beer with a long and colourful history and mythology that maintains a passionate following among beer connoisseurs around the world. Indeed, two billion pints are poured and enjoyed around the world each year.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This book is telling of the legends of Guinness - the stout, the men and the mythology.\"  (\u003ci\u003eRetail \u0026amp; Leisure International\u003c\/i\u003e, December 2007)  \u003cp\u003e\"...should be on the shelf of anyone who professes to want to learn more about the last 250 years of brewing\"  (\u003ci\u003eWhat's Brewing\u003c\/i\u003e, December 2007)\u003c\/p\u003e \u003cp\u003e\"...an absorbing tale, brilliantly handled.\"  (\u003ci\u003eNew Imbiber\u003c\/i\u003e, December 2007)\u003c\/p\u003e \u003cp\u003e\"This is a thoroughly enjoyable, complete chronicle of a great been business.\"  (\u003ci\u003eWorld Business\u003c\/i\u003e, December 2007)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNotes on Measurements and Terminology vii\u003c\/p\u003e \u003cp\u003eAcknowledgments viii\u003c\/p\u003e \u003cp\u003ePrologue: The World’s Greatest Beer ix\u003c\/p\u003e \u003cp\u003eIntroduction: What Is Guinness Stout? xiii\u003c\/p\u003e \u003cp\u003e1 Origins 1\u003c\/p\u003e \u003cp\u003e2 Arthur Guinness, Brewer 11\u003c\/p\u003e \u003cp\u003e3 A Family Business 25\u003c\/p\u003e \u003cp\u003e4 Generations and Dynasties 35\u003c\/p\u003e \u003cp\u003e5 Bottlers and the Export Trade 43\u003c\/p\u003e \u003cp\u003e6 Building Sales While Building Rails 49\u003c\/p\u003e \u003cp\u003e7 A Public Company 55\u003c\/p\u003e \u003cp\u003e8 The Guinness World Travellers 65\u003c\/p\u003e \u003cp\u003e9 To the Ends of the Earth, and Manchester, Too 75\u003c\/p\u003e \u003cp\u003e10 War at Home and Abroad 81\u003c\/p\u003e \u003cp\u003e11 Trouble, Triumph, and the Toucan 87\u003c\/p\u003e \u003cp\u003e12 Brewed in Britain and America, Too 103\u003c\/p\u003e \u003cp\u003e13 World War II 111\u003c\/p\u003e \u003cp\u003e14 The Postwar Years 119\u003c\/p\u003e \u003cp\u003e15 Great Men and Great Ideas 129\u003c\/p\u003e \u003cp\u003e16 A Family Business at Two Hundred 137\u003c\/p\u003e \u003cp\u003e17 Nitrogenation, the Really Great Idea 145\u003c\/p\u003e \u003cp\u003e18 A Lager Called Harp 151\u003c\/p\u003e \u003cp\u003e19 Into Africa, Malaysia, and Beyond 155\u003c\/p\u003e \u003cp\u003e20 Diversification and Expansion 165\u003c\/p\u003e \u003cp\u003e21 The Watershed Decade 171\u003c\/p\u003e \u003cp\u003e22 A Widget in the Pint 187\u003c\/p\u003e \u003cp\u003e23 A Growing Company and the Perfect Pint 193\u003c\/p\u003e \u003cp\u003e24 Guinness in the Twenty-First Century 205\u003c\/p\u003e \u003cp\u003e25 Inside the Gate with the Master Brewer 215\u003cbr\u003e Epilogue: The World’s Greatest Beer 225\u003cbr\u003e Appendix A: Generations of the Guinness Family in the Leadership of the Family Business 229\u003cbr\u003e Appendix B: Guinness Head Brewers 233\u003cbr\u003e Bibliography 237\u003cbr\u003e About the Author 239\u003cbr\u003e Index 241\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402290569559,"sku":"9780470120521","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470120521.jpg?v=1730479962","url":"https:\/\/bookcurl.com\/products\/guinness-9780470120521","provider":"Book Curl","version":"1.0","type":"link"}